Why SEO Experience Matters - Braveheart Digital

The Top 8 Benefits of SEO Experience for Your Business

Many years ago I was listening to Eric Ward, long-term linking strategist, dissect a Google ranking and a website’s backlink profile.

Eric was asked about the top ranking for the search “Archery Clubs.” Out of 1.6 million results, the number one listing was The Olympic Arrow. Eric notes that this website was not optimized from an SEO perspective, and a viewer asks him why this site is ranked so highly.

That’s a good question, and to answer it, Eric pulls up a third party link reporting tool to check the backlink profile of The Olympic Arrow. Surprisingly, the site only has six backlinks that are all from directories.

This is where Eric’s experience in SEO makes a significant difference in this investigation. Since all three backlink checkers show similar data, someone less experienced may have concluded that a site with just seven-ten directory links could rank on the first page of Google for the term “Archery Clubs.”

But Eric is not an amateur. He knows from experience that it takes more than six directory backlinks to rank for a keyword with 1.6M competing results on Google. His next step? Eric looks for mentions of the domain in Google, using the advanced search query “theolympicarrow-site:www.theolympicarrow.com.”

This search reveals documents and websites that mention “The Olympic Arrow” without necessarily linking back to it and includes places where third-party tools don’t look.

The search shows that The Olympic Arrow has a Youtube channel, Facebook page, Pinterest page and is referenced by local news stations and a PDF on the United States Olympic Committee website.

Further examination demonstrates why Google ranks this site as highly as it does. It has a broad based social media presence, positive comments from authoritative local media outlets, and links from .org’s including the United States Olympic Committee website.

To replace this site from the top of the Google rankings would require a competitor with a stronger backlink profile. And that is why you cannot disregard experience when it comes to SEO. Experience means that you can look at the data from tools and put that data in perspective, instead of just blindly accepting it as being right.

Experience knows not only when to dig deeper into a result but also what tools and resources to use to discover what’s going on beneath the surface. That’s why when it comes to SEO, you want someone who has been in the business for a long time, who knows where to look, and what to look for.

In addition to being about to dissect why one website is ranking higher than another, an experienced SEO team can also help you to improve your click-through rate, conversions, and ROI.

Here are the top eight benefits of having SEO experience on your side:

1. Increased Visibility

The visibility of your website is essential to getting people to see it and then converting them into customers or leads. However, visibility doesn’t just happen – it takes a lot of hard work and strategic planning. An experienced SEO team will know how to get your site in front of as many people as possible through techniques such as link building, content marketing, and social media marketing.

2. You'll Benefit from Their Experience and Insight

When you work with an experienced SEO team, you’ll be able to take advantage of their years of experience in the field. They’ll be up-to-date on all the latest trends and changes in SEO, and will know exactly what needs to be done in order to help your website rank highly. In addition, an experienced team will also be able to provide valuable insights into your industry, competitors, and target market – insight that you can use to make your marketing efforts even more effective.

3. You'll Save Time

Trying to stay on top of all the latest changes in SEO can be a full-time job in itself – and that’s time that could be better spent running your business! When you outsourced SEO services to an experienced agency, you can focus on what you do best and leave the search engine optimization to the experts.

4. You'll Get More bang for Your Buck

Outsourcing SEO services is one of the most cost-effective ways to improve your website’s search ranking. Not only will you save money on hiring an in-house team, but you’ll also get more value for your dollar thanks to the wealth of experience and knowledge an experienced agency brings to the table.

5. Improved Click-Through Rate

A good SEO team will also help you to improve your click-through rate (CTR). This is the percentage of people who see your listing in the search results and then click on it. A higher CTR means that more people are interested in what you have to offer and are more likely to convert into leads or customers. There are a number of factors that can affect CTR such as title tags, meta descriptions, and creating compelling content.

6. More Leads and Customers

As a business owner, generating leads and getting customers is probably at the top of your list of priorities – and rightfully so! However, if people can’t find your website when they search for related terms, they’re unlikely to become leads or customers. An experienced SEO team will help you target the right keywords so that people who are searching for what you offer are directed to your website instead of your competitor’s site.

7. Higher Conversion Rate

In addition to generating more leads, an experienced SEO team will also help you increase your conversion rate – that is, the percentage of visitors who take a desired action such as filling out a form or making a purchase . There are a number of technical aspects that can affect conversion rate such as website speed and mobile-friendliness . However, there are also elements such as copywriting , calls-to-action , and user experience that can make a big difference in whether or not someone converts into a customer or lead.

8. Increased ROI

One of the biggest benefits of working with an experienced SEO team is increased ROI . Because SEO focuses on driving quality traffic to your website , it tends to be much more effective than other marketing strategies such as print advertising or TV ads . In fact , businesses that invest in SEO tend to see an average ROIof 13X ! now that’s something worth writing home about!

If you want to see real results from your digital marketing efforts , then you need an experienced SEO team on your side . If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading SEO Agency in Manchester NH that can help you to improve your website and reach new customers. Contact us today