SEO and Digital Marketing Drive Growth for Benchmark Senior Living: A Braveheart Digital Marketing Case Study
Benchmark Senior Living, offering comprehensive senior care services, sought to expand their online reach. The objective was to enhance website traffic, increase qualified leads from organic searches, and boost traffic from non-branded queries.
The Challenge
The primary challenges included underperformance in organic search traffic and lead generation, as well as a need to increase visibility in non-branded search results
Solution
To address these challenges, Braveheart Digital Marketing conducted a series of audits and analyses:
Google Analytics Audit: We reviewed Benchmark’s Google Analytics for data privacy adherence and conversion impact, offering actionable feedback.
Website Technical Audit: We identified and corrected issues affecting Google’s ability to crawl, index, and rank the website.
Local Communities Audit: Opportunities were pinpointed to increase local searches for Benchmark’s 58 communities through paid and organic channels.
Competitive Analysis: We assessed the competitive landscape to identify strategies for Benchmark to capture more online market share.
Results
Our strategic interventions led to notable improvements in Benchmark Senior Living’s digital presence, with measurable increases in website traffic and lead generation from organic searches
This case study reflects Braveheart Digital Marketing’s expertise in enhancing online visibility and lead generation for clients in the senior living sector
If you’re looking for help with SEO, contact Braveheart Digital Marketing today. We are a leading Digital Marketing Agency in Manchester NH that can help you to improve your website and reach new customers. Contact us today.