How Is Advertising Different From Marketing?

How Is Advertising Different From Marketing?

Recently, I had a thought-provoking conversation with a business owner who shared that many entrepreneurs in his industry often don’t distinguish between advertising and marketing. This isn’t a new challenge; even two decades ago, Bloomberg Businessweek published an article titled Marketing vs. Advertising, exploring this same question.

Today, as the lines between marketing and advertising blur even further with digital platforms, understanding their differences is more critical than ever—especially for small business owners striving to make the most of limited budgets.

What’s the Difference Between Marketing and Advertising?

There are countless definitions of marketing and advertising, and many of them overlap. But one of the clearest comes from Kathleen Micken, assistant professor of marketing at Roger Williams University:

“Marketing might be defined as everything an organization does to facilitate an exchange between itself and its customers/clients. Advertising is just one of many marketing activities.”

Kathleen Micken

Assistant Professor of Marketing for the Gabelli School of Business at Roger Williams University,

Steven R. Jolly, owner of SRJ Marketing Communications, a marketing and design firm in Dallas adds,

“Marketing is the sum total of all impressions and advertising is part of the impressions that must be managed. And, of course, advertising has a hard dollar cost associated.”

Breaking It Down: Marketing vs Advertising

Here’s an easy way to remember the difference:

Advertising is a single component of marketing. It’s a tactic—a method of delivering a brand’s message in a passive way to a broad audience. Think TV commercials, print ads, or digital display ads. The goal? Raising awareness.

Marketing is the bigger picture. It involves identifying specific audiences, tailoring messages, and using strategic activities to achieve a result, such as lead generation or sales.

For example, advertising might involve placing a billboard about your landscaping services on a busy highway. Marketing, however, could involve creating an email campaign targeting homeowners, offering a free landscaping consultation, and tracking conversions.

Why Small Business Owners Must Understand the Difference

For many small business owners, advertising feels like the easiest way to “get the word out.” You pay for an ad in a local paper, a spot on a podcast, or a billboard—and you assume that’s a marketing plan. But it’s not.

Advertising alone rarely drives the first three stages of a successful marketing funnel:

In fact, studies show that 84% of people expect brands to create personalized content that addresses their pain points (Edelman Trust Barometer). Traditional advertising often misses this mark. Marketing, on the other hand, leverages strategies like content creation, email campaigns, and social media to engage audiences more meaningfully.

The ROI of Marketing vs. Advertising

The numbers speak for themselves. Email marketing, for instance, delivers an average return on investment (ROI) of $36 for every $1 spent (Litmus, 2023). Compare this with traditional advertising, where ROI can be harder to track and often less predictable. Consider these scenarios:

Advertising Example: You spend $500 on a print ad in a local magazine. While you may increase brand visibility, you may not know how many new customers came from it.

Marketing Example: You invest $500 in a targeted social media campaign offering a 10% discount to new customers. Using tracking tools, you can see exactly how many leads and conversions your campaign generated.

Making Marketing Work for You

Instead of pouring your budget into general advertising, consider marketing strategies that yield measurable results. Here are a few examples tailored for small businesses:

1. Email Marketing Campaigns: Send a targeted email to past customers offering a loyalty discount.

2. Webinars or Workshops: Host a free session solving a common problem your audience faces—like “How to Plan a Spring Garden” for a landscaping company.

3. Social Media Ads: Use platforms like Facebook or Instagram to target specific demographics with offers or promotions.

Why This Matters Now More Than Ever

In a digital-first world, consumer behaviors have shifted. 62% of consumers expect brands to anticipate their needs (Salesforce, 2023). That’s why small business owners need to focus on marketing efforts that are customer-centric, measurable, and designed to build lasting relationships—not just fleeting brand awareness.

Take the Next Step in Your Marketing Journey

Is your current marketing strategy generating the leads and sales you want? If the answer is no, it’s time to rethink your approach. Stop wasting money on advertising that doesn’t deliver measurable results.

We’re here to help. Let’s turn your marketing plan into a lead-generating powerhouse.

Unlocking the Power of Buyer Personas

This month, audits have taken center stage—whether evaluating content performance, assessing landing pages, or refining digital strategies. One recurring insight from these projects is that many businesses lack a deep understanding of their audience. This gap can be a silent growth killer.

The Importance of Starting with an Audit

Every successful audit is rooted in comprehensive data collection. Metrics such as site analytics, keyword performance, and conversion rates lay the groundwork. However, data only tells part of the story. To transform raw numbers into actionable strategies, it’s essential to understand the human element behind the clicks. That’s why I always ask my clients these four key questions:

An All-Too-Common Oversight

It’s surprising how often businesses struggle to answer these questions. Without them, content strategies become general rather than tailored. The result? Content that lists features and benefits but lacks the persuasive touch that connects with the reader. While informative, it misses the mark in engagement and conversion.

Why Investing in Buyer Personas Pays Off

Developing comprehensive buyer personas requires time, but the ROI is undeniable. Here’s what small business owners need to know:

Boosted Engagement: Content designed with a specific audience in mind addresses their needs and speaks their language. This personalized approach encourages deeper interaction.

Higher Conversion Rates: When customers feel understood, trust builds. Trust is what drives potential customers to move from browsing to purchasing.

Better Resource Allocation: Buyer personas provide clarity, allowing you to fine-tune your marketing strategy and allocate resources where they’ll have the most impact.

How to Build Buyer Personas Without the Overwhelm

Creating detailed buyer personas doesn’t have to be daunting. Start small and refine as you go. Here’s a practical approach:

Analyze Your Current Data: Begin with what you have. Review website and customer data for patterns in demographics and behavior.

Connect Directly with Your Customers: Surveys, interviews, and feedback forms are great ways to gain firsthand insights.

Leverage Internal Expertise: Your sales and customer service teams interact with clients daily. Their observations can reveal valuable trends and common customer concerns.

Develop Detailed Profiles: Create comprehensive profiles that highlight demographics, main challenges, goals, and key decision-making factors.

A Case in Point

Imagine a small business specializing in eco-friendly office supplies. If they don’t know their audience well, their marketing might only highlight the sustainability of their products. However, if they learn their core buyers are budget-conscious business owners who also value sustainability, their messaging can shift. Content can then emphasize how eco-friendly products can reduce long-term costs while aligning with corporate responsibility goals.

The Cost of Not Knowing Your Audience

Skipping the step of building buyer personas is like launching a campaign blindfolded. Yes, your content may reach people, but will it resonate? Will it convert? Without this foundational understanding, the answer is often no.

Do you have your buyer personas in place? If not, now is the time to start. The investment you make in understanding your audience can be the catalyst for growth that sets your business apart from the competition.

Contact us today to build detailed buyer personas and elevate your content strategy to drive engagement, trust, and growth.

How To Storytell In A Boring Industry

Crafting compelling content in industries that are often seen as mundane can be a daunting challenge for business leaders. Recently, I worked with a client who was concerned that his industry lacked the excitement needed for an engaging content strategy.

The solution? Effective storytelling. Every industry, regardless of how it is perceived, has stories to share and problems to solve. Here, we examine how companies in traditionally “boring” industries have succeeded in making their content engaging, relatable, and impactful.

Intuit QuickBooks – Accounting Software

The accounting software industry may seem uninspiring at first glance, but QuickBooks has changed that narrative. Their “Small Business, Big Dreams” campaign focuses on real-life entrepreneurs, showcasing their journeys, challenges, and triumphs. By creating relatable and human-centered stories, QuickBooks underscores its role as a partner in growth, resulting in higher user engagement and retention.

Results: This campaign contributed to a significant increase in positive brand sentiment and engagement metrics, underscoring the value of positioning content around customer stories rather than product features alone.

John Deere – Agricultural Equipment

John Deere’s content strategy goes beyond machinery, using storytelling to engage a broader audience. Through The Furrow magazine, which has evolved into a robust online platform, John Deere highlights stories about sustainable farming, technological innovations, and real farmers’ experiences. This approach not only informs but fosters loyalty by addressing the interests and values of its audience.

Results: By focusing on content that educates and resonates, John Deere has reinforced its brand authority in the agricultural sector, leading to increased trust and long-term customer relationships.

Geico – Insurance

Insurance isn’t typically viewed as an exciting topic, but Geico has broken this stereotype through humorous and memorable campaigns. Their “Hump Day” commercial is a prime example of how injecting humor into relatable, everyday scenarios can create a strong emotional connection with audiences. This method makes Geico stand out in an otherwise monotonous industry.

Results: The campaign’s success was evident in both its viral reach and subsequent uptick in brand recognition, showcasing how humor can be a powerful differentiator in competitive markets.

Key Takeaways for Business Leaders:

Empathize With Your Audience: Understanding what your audience truly cares about can transform dry content into compelling stories.

Leverage Visual and Interactive Media: Videos, podcasts, and interactive social media campaigns can help breathe life into complex topics.

Tell Human Stories: People connect with people. Highlight real users, employees, or experts within your industry to make content relatable.

Final Thoughts: Storytelling can transform even the most “boring” industry content into compelling narratives that drive engagement, strengthen brand trust, and foster customer loyalty. By focusing on relatable stories, proven results, and educational value, your content strategy can deliver measurable growth and keep your brand ahead in a competitive landscape.

Have examples of outstanding content marketing in unexpected industries? Share them in the comments!

Are You Failing To Reach 83 Percent Of Your Target Audience?

In today’s fast-paced digital landscape, many small business owners find themselves stuck in a cycle of producing content that doesn’t reach its full potential. A blog post, no matter how well-crafted, is only the beginning. According to insights from Andrea Stenberg of The Baby Boomer Entrepreneur, focusing solely on written content may leave you out of reach for 83% of your potential audience. Her principle, “Create it once, use many times,” remains an essential strategy for today’s content marketing efforts.

Why Content Repurposing Matters

With limited time and resources, small business owners often struggle to maintain a consistent content output that keeps their audience engaged. Repurposing content offers a powerful solution—it extends the life of your core material and ensures it’s seen in various formats by audiences with different consumption preferences. This approach is not only efficient but also results-driven. Businesses that repurpose content can see up to a 300% increase in website traffic and better engagement rates across multiple platforms.

A Road Map To Maximize Content Reach

1. Start with High-Value Content

Begin with a blog post that provides actionable insights and solutions to your audience’s challenges.

2. Distribute on Social Media

Share your post on platforms like LinkedIn, Facebook, and Twitter. Schedule posts at optimal times for maximum visibility using tools like Buffer or Hootsuite.

3. Create Visual Graphics

Convert key takeaways into compelling visuals to share on Instagram, Pinterest, and Facebook. Canva is an effective tool for this task.

4. Highlight Key Quotes

Select impactful quotes from your blog and create simple text posts or quote graphics. Schedule these over a series of weeks to maintain a steady content stream.

5. Develop a SlideShare Presentation

Turn your blog post into an informative slide deck. Share it on SlideShare or LinkedIn to attract professionals who prefer quick, visual summaries.

6. Transform Content into a Video

Record a summary or discussion of your blog post and upload it to YouTube, TikTok, and Instagram Reels. Video content remains one of the most engaging formats online.

7. Embed Videos for Added Value

Incorporate video content back into your original blog post and share it across social channels to attract viewers who prefer multimedia.

8. Extract Audio for Podcasts

Convert the audio from your video into a podcast episode. Platforms like Spotify and Apple Podcasts can help you reach a broader, audio-focused audience.

9. Design an Infographic

Create an infographic that visually represents the main points of your blog post. These are highly shareable and resonate well on platforms like LinkedIn and Pinterest.

10. Review Results

Regularly check analytics to assess which formats perform best. Use these insights to optimize future content strategies.

The Results: Working Smarter and Gaining More

By implementing these repurposing strategies, small business owners can transform a single piece of content into a multi-channel powerhouse. Not only does this method enhance your reach, but it also engages your audience in the format they prefer. In a landscape where attention is currency, working smarter through content repurposing will keep your business visible and competitive. Analyze your results, refine your strategy, and witness the tangible growth in traffic, engagement, and conversions.

Why Do Jewelry Stores Fail at Storytelling?

There are few purchases in our life that emote more emotion than jewelry. We buy jewelry to mark significant dates in their lives – engagements, weddings, birthdays, anniversary’s, promotions, etc.

Each jewelry purchase has a backstory, which is why I am astonished to find online jewelry stores focus just on the product and not the emotional connection with the piece of jewelry.

Take Blue Nile for example. One of their featured products on their home page is a Aquamarine and Diamond Halo Loop Dangle Pendant which sells for $2,300.

These are the words that Blue Nile uses to sell this beautiful pendant:

This beautiful drop pendant showcases an exceptional pear-shaped aquamarine gemstone suspended from a delicate diamond loop halo of brilliant diamonds set in 18k white gold.

That’s it? Just 25-words. Cold and sterile is what comes to mind when I look at this page.

Its not just Blue Nile that does this. Look at Cartier one of the premier brands in the world.

There is no price on these beautiful earrings, but you can be sure they cost a pretty penny. And Cartier displays these earrings with 55 words and one picture. Not very compelling.

Compare those two examples with how Rolex positions its watches.

Notice the difference? Rolex uses lots of pictures and 439 words to evoke why you want to own this particular watch? See the difference in language here between the Blue Nile page and the Rolex page? Blue Nile uses very few words that are product specific. While Rolex talks a lot about the product, it is also using evocative language to make you feel invested in the product.

There was a great interview recently on eMarketer with Simon Sproule, Aston Martin’s global director of marketing and communications, about advertising to high-net-worth consumers.

While Aston Martin are focused on the luxury market there are learnings from their approach to storytelling that is applicable to all companies in all markets, especially Jewelry retailers.

Aston Martin’s approach to storytelling and marketing is based on this according to Sproule:

“If you’re talking about content in the sort of broader sense of the term, storytelling is the way in which we engage with the high-net-worth market on a personal basis. There’s a baseline to the brand, which is a story and a set of values that we tell consistently around the world. One of the hallmarks of the great luxury brands, of great brands in general, is the consistency of storytelling.”

Simon Sproule

Aston Martin’s global director of marketing and communications

If your jewelry store does not have a story to tell about your products then they are just selling another commodity. You have no way to differentiate your brand or your business. Creating a brand story is about building something that people care about and want to buy into.

It’s about thinking beyond the utility and functionality of products and services and striving for the creation of loyalty and meaningful bonds with your customers.

A brand story is not just a catchy tagline that’s pasted on a billboard to attract attention for a week or two. Your story is the foundation of your brand and a strategy for future growth.

What story are you telling your customers?

How To Create A Generational Content Strategy

In today’s competitive digital landscape, understanding how different age groups engage with content is pivotal for success. As a business leader or small business owner, leveraging these insights can sharpen your generational content strategy and enhance your brand’s visibility and ROI.

A recent study by NP Digital on generational content engagement has provided data-driven revelations about how Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha interact with content. This post will guide you through tailoring your generational content strategy based on these insights.

1. Baby Boomers (Born 1946–1964): Trust in the Familiar

Current Trends: Baby Boomers demonstrate the highest engagement with email newsletters and long-form videos. Their trust in traditional, informative, and detailed content is clear.

Strategy Tips:

Invest in Email Marketing: Craft personalized newsletters that provide in-depth insights and thought leadership.
Create Long-Form Videos: Leverage webinars or video series that address key industry topics, business advice, or tutorials.
Include Visuals: Use images strategically in your email campaigns and video content to enhance engagement.
Outcome: By aligning with their preference for educational content, your campaigns can build trust and drive conversions within this group.

2. Generation X (Born 1965–1980): The Balanced Consumers

Current Trends: Gen X is a powerhouse of engagement, showing high interaction across blog posts, webinars, and visual content. They value informative, practical, and direct content that complements their professional and personal lives.

Strategy Tips:

Focus on Thought Leadership Blogs: Provide industry analysis and data-backed articles that keep them informed about trends and innovations.
Interactive Webinars: Engage them with webinars that not only educate but also allow for interactive Q&A sessions.
Visual Storytelling: Incorporate high-quality images and graphics to accompany your written content.
Outcome: With a balanced approach across content types, you’ll resonate with this generation, strengthening brand authority and fostering loyalty.

3. Millennials (Born 1981–1996): The Digital Natives

Current Trends: Millennials engage deeply with diverse content formats, especially webinars, long-form and short-form videos, and images. They appreciate informative content that’s visually engaging and provides real-world applications.

Strategy Tips:

High-Value Video Content: Prioritize video marketing that explains complex topics or showcases product usage. Short-form video content like how-tos or behind-the-scenes looks can captivate this audience.
Webinars and Interactive Sessions: Host webinars that focus on actionable advice for business growth and digital innovation.
Visually Rich Content: Use vibrant images and graphics in your social media and blog posts to maintain attention.
Outcome: Engaging Millennials with a mix of detailed and visually captivating content can enhance click-through rates and nurture leads effectively.

4. Generation Z (Born 1997–2012): The Fast-Paced and Interactive Generation

Current Trends: Gen Z has the highest engagement with video content—both long and short-form—and images, while email newsletters and traditional text-based posts don’t capture their interest.

Strategy Tips:

Short and Engaging Videos: Create snappy, visually appealing content for platforms like Instagram, TikTok, and YouTube Shorts. Focus on storytelling that’s relatable and shares behind-the-scenes brand moments.
Interactive Visuals: Use infographics and image carousels that provide bite-sized information at a glance.
Minimal Email Marketing: Limit email marketing for this audience, focusing more on direct social media engagement and mobile-friendly content.
Outcome: Prioritizing visual and video-first strategies will help connect with Gen Z and foster brand loyalty from a younger audience.

5. Gen Alpha (Born 2013–2024): The Future Consumers

Current Trends: This youngest generation engages primarily with video content and images, similar to Gen Z, but shows even less interest in text-heavy formats like newsletters and blog posts.

Strategy Tips:

Invest in Interactive Video Content: Create educational and interactive video content that parents might share with this young generation.
Visual Content on Mobile Platforms: Ensure all content is mobile-optimized, as Gen Alpha is growing up with touchscreen devices.
Simple and Eye-Catching Designs: Use bright, engaging visuals to capture their attention on social media platforms.
Outcome: By focusing on visual storytelling and interactive formats, your brand can start building early recognition among the future consumers of tomorrow.

Data-Driven Results: Why It Matters

Tailoring your digital marketing strategies to meet generational content preferences isn’t just a tactic—it’s a necessity. Each generational group’s unique content preferences translate to different engagement levels and conversion potential. For business professionals, integrating these insights can streamline marketing ROI, while small business owners can use them to strategically allocate limited marketing budgets for maximum impact.

Understanding and aligning your generational content strategy will position your business at the forefront of digital marketing, ensuring you connect meaningfully with each demographic and maximize the return on your marketing investments.

Braveheart Digital Marketing is an award-winning marketing agency based in Manchester NH. We specialize in SEO, PPC and Social Media.

Five Ways To Promote Your Business During Small Business Saturday

Small businesses play a big role in our economy and on Small Business Saturday, shoppers are encouraged to support them. This holiday shopping event occurs annually on the Saturday after Thanksgiving and is a great opportunity for Small Businesses to promote themselves. If you’re a Small Business owner, there are several things you can do to make the most of Small Business Saturday and attract customers to your store.

1. Get the word out there about Small Business Saturday

As a Small Business owner, you know that every sale counts. That’s why you can’t afford to miss out on Small Business Saturday – a day dedicated to supporting local businesses like yours. This year, Small Business Saturday falls on November 30, 2024, in the midst of the busiest shopping season of the year. Make sure your customers know that you’re participating in this special event! Some ways that you can get the word out to your customers about Small Business Saturday is through your social media accounts, newsletters, email list, Google Business page or in-store signs.

2. Offer special deals and discounts exclusively for Small Business Saturday

This will entice customers to shop with you instead of at larger chain stores, and it will help you to stand out from the competition. offer discounts on your most popular items, or give away free samples of your products.

Like Black Friday, Cyber Monday and Small Business Saturday, consumers expect to see special deals and discounts on these days. That does not mean that you have to discount everything in your store. Just enough to make consumers feel happy that they are getting a deal.

One way to do that is to get new consumers to sign up for a loyalty program at purchase, providing you with an opportunity to engage with them throughout the year.

3. Create a festive atmosphere in your store

The holidays are a busy time for shoppers, and Small Businesses need to do everything they can to stand out from the competition. One way to do this is to create a festive atmosphere in your store. Decorate for the holidays and play holiday music to get customers into the spirit of shopping small.

You can also offer special holiday promotions and discounts to encourage shopper loyalty. By taking these steps, you’ll be able to tap into the holiday spirit and create a shopping experience that your customers will remember long after the season is over.

4. Make it convenient for customers to shop with you

In today’s busy world, it is more important than ever to make shopping convenient for customers.Whether it is extended hours, complimentary gift wrapping, or some other special service, businesses need to go the extra mile to make shopping easy for their customers. By offering these kinds of services, businesses can encourage customers to shop with them again and again. In today’s competitive marketplace, making shopping convenient for customers can be the key to success.

5. Say thank you

As a Small Business owner, you know that every customer counts. During the busy holiday shopping season, it’s important to show your appreciation to those who choose to support your business. Small Business Saturday is the perfect opportunity to do just that. There are plenty of ways to show your customers how much you appreciate their business. Whatever you do, make sure your customers know that you value their business. After all, they are the backbone of your Small Business.

Conclusion

Small Business Saturday is a great opportunity for Small Businesses to promote themselves and attract customers. There are several things Small Business owners can do to make the most of this event, including getting the word out, offering special deals and discounts, creating a festive atmosphere, making it convenient for customers to shop with them, and saying thank you. By taking advantage of these tips, Small Businesses can make the most of Small Business Saturday and ensure a successful holiday shopping season.

Fill out the form below to find out how Braveheart can help you get more customers.

The Strategic Advantage of AI-Powered Marketing Automation

Marketing automation has evolved rapidly over the past decade, now integrated with advanced AI technologies that enhance marketing strategies through greater efficiency, personalization, and data-driven insights. While global spending on marketing automation was estimated at $3.65 billion in 2014, projections indicate the market size is set to surpass $14.15 billion by 2028 (Grand View Research). This significant growth underscores the transformative impact AI has on modern marketing practices.

What Is Marketing Automation Today?

Today, marketing automation goes beyond standard software and incorporates AI-driven platforms that empower marketing teams to connect with audiences seamlessly across channels like email, social media, websites, and chatbots. These tools not only automate routine tasks but also provide actionable insights for continuous optimization

Why AI-Enhanced Marketing Automation Matters

AI-powered marketing automation brings a range of benefits that are essential for a robust marketing strategy:

1. Superior Lead Management: Platforms such as HubSpot and Marketo now feature predictive AI tools that go beyond basic scoring and segmentation. These tools map customer journeys with precision, enabling marketers to predict behaviors and target potential customers at the most effective moments.

2. Personalized Customer Experiences at Scale: AI capabilities analyze vast amounts of customer data, tailoring content and offers to individual preferences. This degree of personalization has become a business necessity, with over 70% of customers expecting personalized interactions, as highlighted in a recent Salesforce study. The result? Increased engagement and improved conversion rates.

3. Data-Driven Decisions for Better ROI: AI-driven platforms harness big data to inform decision-making, predict trends, and automate real-time adjustments based on customer responses. The outcome is smarter campaigns with higher returns. A study by McKinsey & Company found that businesses leveraging AI in marketing reported a 15-20% boost in ROI over those using traditional tools.

4. Content Efficiency: AI tools like Jasper AI and ChatGPT support marketing teams in creating high-quality, consistent content across campaigns. This ensures streamlined messaging while reducing time spent on manual content creation.

5. Optimized Ad Spend: AI helps optimize budgets by analyzing past performance data to predict which marketing channels will yield the highest return. This targeted approach ensures a competitive edge by maximizing the impact of every dollar spent.

Real Results in Action

A recent survey conducted by HubSpot revealed that over 60% of marketers using AI-enhanced automation platforms reported significant time savings, allowing them to focus more on strategic projects. Additionally, research from Forbes Insights shows that organizations adopting data-driven marketing practices and automation tools experience higher customer retention rates and increased revenue generation.

Closing Deals Faster

“We’re focused on closing the deal. Shortening the sales cycle comes up, but the primary objective is ‘let’s close the deal’ and identify those prospects and customers who are a good fit for this product. “Let’s nurture them to the point that they’re actually buying.”

Lawrence DiCapua

Global Leader Revenue Marketing GE

Take the Next Step

Are you leveraging AI-powered marketing automation to its full potential? If not, you could be missing out on the opportunity to streamline your operations, enhance customer engagement, and drive revenue growth. Contact us today to discover how integrating AI into your marketing strategy can yield significant business advantages.

How Is Advertising Different From Marketing?

What’s the Difference Between Marketing and Advertising?

Breaking It Down: Marketing vs Advertising

Why Small Business Owners Must Understand the Difference

The ROI of Marketing vs. Advertising

Making Marketing Work for You

Why This Matters Now More Than Ever

Take the Next Step in Your Marketing Journey

Recent Posts

Unlocking the Power of Buyer Personas

The Importance of Starting with an Audit

An All-Too-Common Oversight

Why Investing in Buyer Personas Pays Off

How to Build Buyer Personas Without the Overwhelm

A Case in Point

The Cost of Not Knowing Your Audience

Recent Posts

How To Storytell In A Boring Industry

Intuit QuickBooks – Accounting Software

John Deere – Agricultural Equipment

Geico – Insurance

Key Takeaways for Business Leaders:

Recent Posts

Are You Failing To Reach 83 Percent Of Your Target Audience?

Why Content Repurposing Matters

A Road Map To Maximize Content Reach

1. Start with High-Value Content

2. Distribute on Social Media

3. Create Visual Graphics

4. Highlight Key Quotes

5. Develop a SlideShare Presentation

6. Transform Content into a Video

7. Embed Videos for Added Value

8. Extract Audio for Podcasts

9. Design an Infographic

10. Review Results

The Results: Working Smarter and Gaining More

Recent Posts

Why Do Jewelry Stores Fail at Storytelling?

Recent Posts

How To Create A Generational Content Strategy

1. Baby Boomers (Born 1946–1964): Trust in the Familiar

2. Generation X (Born 1965–1980): The Balanced Consumers

3. Millennials (Born 1981–1996): The Digital Natives

4. Generation Z (Born 1997–2012): The Fast-Paced and Interactive Generation

5. Gen Alpha (Born 2013–2024): The Future Consumers

Data-Driven Results: Why It Matters

Recent Posts

Five Ways To Promote Your Business During Small Business Saturday

1. Get the word out there about Small Business Saturday

2. Offer special deals and discounts exclusively for Small Business Saturday

3. Create a festive atmosphere in your store

4. Make it convenient for customers to shop with you

5. Say thank you

Conclusion

Recent Posts

The Strategic Advantage of AI-Powered Marketing Automation

What Is Marketing Automation Today?

Why AI-Enhanced Marketing Automation Matters

Real Results in Action

Closing Deals Faster

Take the Next Step

Recent Posts

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