AI In Digital Marketing

Mastering AI in Digital Marketing

Today, the digital world changes fast, thanks to new tech. In this landscape, Artificial Intelligence (AI) is a big deal, especially in marketing. At Braveheart Digital Marketing, we’re using AI to change how we do digital marketing. This gives clients a new way to stand out in a world full of data.

AI: A Game Changer for Small Businesses

For small businesses, AI isn’t just a fancy tool for the big players anymore. It’s a helpful friend that levels the playing field when it comes to successful marketing campaigns. AI can do a lot, like making sense of big data, automating tasks, and making sure customers get a personal touch. This means small businesses marketing teams can create smarter digital marketing campaigns reaching exactly the people they want to reach. We’ve got a whole post on Harnessing the Power of AI for Small Business Marketing.

Revolutionizing Marketing With AI

Our mission at Braveheart Digital is to blend AI smoothly into our marketing plans. This isn’t just about looking at data. It’s about predicting what customers will do next and understanding their behaviors. With AI, we can help businesses not just keep up with trends but stay ahead. This changes marketing from a game of reaction to one of strategy. Want to understand more about the revolutionary approach of integrating AI in your marketing efforts in our detailed article, AI Integration in Digital Marketing.

AI is probably going to be the single biggest disruptor and enabler of marketing in total. It’s a dream come true, from a marketer’s perspective

Raja Rajammanar CMO Mastercard

The Journey Through AI in Marketing

The rise of AI in marketing means we have to think differently about how we make and carry out our marketing plans. Yes, it’s challenging. But it also opens up new chances for growth and creativity. AI changes how we create content and interact with customers. Businesses that embrace AI don’t just keep up; they set new standards for success. Dive deeper into this by Navigating the AI in Marketing Revolution.

Leading the Way with AI at Braveheart Digital

At Braveheart Digital, we’re at the forefront of using AI in marketing. We mix AI’s smart analysis with creative human ideas. This approach helps us understand consumer behaviors better, create content that truly speaks to people, and craft campaigns that connect deeply. Find out how we’re leading the charge in AI digital marketing in our post AI Digital Marketing Agency.

Building Tomorrow with Braveheart's AI Strategies

The implementation of AI within marketing strategies presents a multifaceted approach to achieving business objectives:

Making Smart Decisions with Data: Leveraging AI's analytical capabilities allows businesses to make informed decisions, eliminating guesswork and enhancing the precision of marketing campaigns.
Improving Customer Experiences: AI facilitates a deeper understanding of customer needs and preferences, enabling personalized interactions that drive engagement and loyalty.
Boosting Efficiency: From automated customer service to targeted ad placements, AI streamlines operations, freeing up valuable resources for strategic endeavors.
Creating Fresh Content: AI's content generation capabilities provide a new dimension to creativity, enabling brands to produce relevant, engaging, and timely content.
Predicting the Future: AI's predictive analytics empower marketers to anticipate consumer trends, adjusting strategies to stay ahead of market shifts.

Looking Forward with Braveheart Digital

As we enter a new era, using AI in digital marketing is essential, not just nice to have. The ever-changing tech of AI means you need a partner who knows what’s going on now and what’s coming up. That’s where Braveheart Digital Marketing comes in. We’re all about pushing the boundaries with AI to take your marketing to the next level. We believe in the power of AI to tell your brand’s story, connect with people more deeply, and drive growth like never before.

AI in Digital Marketing FAQs

How does AI specifically tailor content for different audience segments in digital marketing?

AI in digital marketing utilizes data analysis and machine learning to understand various audience segments’ behaviors, preferences, and needs. By analyzing patterns and trends within large data sets, AI can identify what type of content resonates best with different segments of a brand’s audience. For example, it can be determined that one group prefers short, informative blog posts while another responds better to video tutorials. AI then uses this information to help marketers create and distribute content tailored to each segment, increasing relevance, engagement, and ultimately, conversion rates. This personalized approach means content is more likely to meet the specific interests and needs of different audience groups, enhancing the overall user experience and effectiveness of marketing campaigns.

What are the initial steps a business should take to start integrating AI into its digital marketing strategy?

The first step in integrating AI into a digital marketing strategy is to conduct an audit of current marketing efforts and identify areas where AI can provide the most impact, such as data analysis, customer segmentation, or personalized content creation. Next, businesses should research and select AI tools and platforms that align with their specific marketing needs and objectives. Implementing AI should start with small, manageable projects to allow for learning and adaptation. For example, a business might begin by using AI for email marketing personalization or for optimizing ad spend based on predictive analytics. Throughout this process, it’s crucial to monitor performance and gather insights to refine and expand AI utilization progressively in the strategy.

How can small businesses with limited budgets effectively leverage AI in their marketing?

Small businesses with limited budgets can still leverage AI by focusing on cost-effective tools and platforms that offer AI capabilities. Many AI tools provide scalable solutions, meaning small businesses can start with basic features and expand as their needs grow and resources allow. For example, AI-powered chatbots can be an affordable way to provide 24/7 customer service and engagement. Additionally, utilizing AI for insights into customer behavior and content performance can help small businesses allocate their marketing budgets more effectively, ensuring they invest in tactics that yield the best ROI. Small businesses can also look for AI solutions that offer free trials or tiered pricing models to test the waters before committing to a full-scale implementation. By starting small and focusing on specific areas of need, small businesses can gradually integrate AI into their marketing strategies without breaking the bank.

The journey into AI marketing is an exciting voyage of discovery, innovation, and growth. By adopting a holistic approach that marries AI insights with human ingenuity, businesses can unlock new horizons of success. Partner with Braveheart Digital, and together, let’s navigate the future of marketing, harnessing the full potential of AI to create campaigns that resonate, engage, and convert. The future of marketing is here, and it is powered by AI. Embrace it with Braveheart Digital and turn your marketing visions into tangible realities.

Navigating the AI in Marketing Revolution

Welcome to the transformative world of Artificial Intelligence (AI), a force that’s not only reshaping the future of business but also redefining the role of marketing professionals. In this guide, we’ll explore the profound impact of AI on the marketing industry, address the challenges it poses, and unveil effective strategies to leverage AI for sustainable success in this new digital age.

AI and Web Traffic: Navigating the New Dynamics

The advent of AI in search engines, such as Google’s AI-powered tools, presents both challenges and opportunities for digital marketers. Consider The Atlantic’s scenario, where 40% of their web traffic comes from Google. With AI’s ability to directly answer user queries, traditional methods of driving organic traffic are under threat. This evolution calls for a strategic shift in digital marketing tactics. Marketers must now focus on creating AI-friendly content, optimizing for AI-driven search algorithms, and exploring alternative traffic sources.

The AI Job Market: Embracing Change and Innovation

The impact of AI stretches far beyond search algorithms; it’s reshaping job markets globally. With predictions like those from the International Monetary Fund’s managing director, Kristalina Georgieva, stating that AI could impact 60% of jobs in advanced economies, it’s clear that adaptation is crucial. This change presents a unique opportunity for marketing professionals to spearhead the integration of AI in their strategies, driving innovation and staying ahead of the curve.

AI in Business: The New Frontier

In the AI era, companies are being reclassified into three categories, as observed by Paul Roetzer of the Marketing AI Institute: AI Native, AI Emergent, and Obsolete. AI Native companies, built with AI at their foundation, are leading the way. AI Emergent businesses are those adapting and incorporating AI into their existing models. Those slow to adopt AI risk obsolescence. For marketers, understanding your company’s position in this spectrum is vital. Embracing AI not only propels your company forward but also ensures its relevance and competitive edge.

Transforming Media and PR with AI

The media and public relations sectors are undergoing a significant transformation due to AI. Instances like the NYT vs OpenAI lawsuit underscore the growing influence of Large Language Models (LLMs) like GPT-4 in shaping media narratives. For PR professionals, this necessitates a new approach to media relations, emphasizing AI-driven content creation and distribution strategies to maintain visibility and relevance in an increasingly AI-centric media landscape.

AI in Marketing FAQs

"AI-friendly" Content: What does that really mean?

AI search algorithms are constantly evolving, but some key principles remain important. AI-friendly content focuses on answering potential user questions clearly and with authority. This includes using natural language rather than overly promotional or keyword-stuffed phrases. Additionally, structuring your content with clear headings, subheadings, and concise paragraphs helps AI systems understand its hierarchy and relevance. Consider exploring tools like SurferSEO or Frase, which analyze existing content and offer concrete suggestions for improving AI-friendliness.

Skillset Development: How do we get there?

Technical proficiency with AI tools is essential, but so is an analytical mindset. Focus on skill development in data analysis, understanding user search intent, and the ability to interpret AI-generated recommendations. Platforms like Coursera, Udemy, and even dedicated institutes like the Marketing AI Institute offer specialized courses in AI for marketers. Emphasizing hands-on experimentation alongside formal training will quickly translate into practical skillsets.

The Financial Impact: What's the ROI?

The ROI of AI in marketing comes in several forms. Tools for content optimization can decrease time spent on writing and editing, freeing up resources. AI-powered audience segmentation leads to highly targeted campaigns with better conversion rates. Predictive analytics tools can help identify potential churn or untapped opportunities well before they happen. While hard numbers vary across industries, look for case studies in your specific niche that demonstrate the successful financial results gleaned from AI implementation. Many AI solutions offer free trials or basic plans, allowing you to test the waters and assess potential ROI before a full financial commitment.

Embracing the AI-Driven Future

AI’s influence across various facets of marketing is both profound and pervasive. From altering web traffic dynamics and reshaping job roles to redefining business models and revolutionizing media strategies, AI’s footprint is unmistakable. For marketing professionals, this era of transformation is laden with challenges but also ripe with opportunities. The importance of understanding and integrating AI into marketing strategies cannot be overstated. Braveheart, an award-winning digital media agency, is uniquely positioned to guide businesses through this transformative landscape. Our expertise in AI-driven marketing strategies ensures that your business can navigate these new frontiers effectively. Partnering with Braveheart means embracing the potential of AI to enhance your marketing efforts and achieve unparalleled success in the digital era. Contact us today.

How to Amplify Your Content in Four Steps

The latest B2B Content Marketing report from the Content Marketing Institute estimates that 73% of all marketers are utilizing some sort of content marketing strategy. With so many brands producing blogs, videos, and whitepapers every day, companies can no longer rely on just developing compelling content to get their message out, which is why so many marketers are turning to content amplification—a strategy that focuses on increasing brand visibility across multiple channels. There are a few key ways to amplify your website content via social media, and as a business owner, you should be utilizing all of them! Here’s a guide on how to do just that:

1. Use social media platforms to share your content

This is the most obvious way to amplify your website content via social media . By simply sharing your content on social media platforms, you’re increasing its reach and potential for engagement.

The B2B Survey indicates that 95% of all B2B marketers have used social networks within the last 12 months to distribute content. While the use of organic social media platforms has not changed much Year over Year, it is interesting to see that the use of YouTube increased by 5 points (65% this year vs. 60% the previous year), which is not surprising considering the rise in the use of video.

2. Use social media ads to boost your content

If you want to ensure that your content is seen by as many people as possible, you can use social media ads to give it a boost. This will help increase its reach and also ensure that your target audience is seeing it.

During the pandemic we saw the use of paid content distribution decrease from 81% to 67% as B2B companies moved money away from awareness and into mid-funnel activities like lead generation and direct advertising.

The one platform where advertisers significantly invested less money was Facebook, as the use of Facebook advertising decreased to 56% from 69% YoY.

3. Use social media influencers to promote your content

If you have a budget for it, another great way to amplify your website content via social media is to use social media influencers. This can be a very effective way to reach more people and get them interested in what you have to say.

The 2022 Influencer Report found that finds that 86% of B2B brands say that their influencer marketing campaigns are either moderately or very successful.

A third of businesses report influencer marketing has led to increased revenue, and 85% believe interest in working with influencers will increase in the next 12 months.

4. Use social media groups to get your content seen

We see more and more marketers use groups and communities to distribute their content. The data shows that 26% of marketers (versus 22% last year) use their organization’s branded online community to distribute content.

If you do not have a branded online community the most popular groups for B2B marketers are LinkedIn groups and Facebook groups.

LinkedIn groups are a place for LinkedIn users to gather around a specific topic, interest, or industry. LinkedIn Groups are a great way to build relationships and grow your business and provide a space for like-minded individuals to connect with each other, share ideas, collaborate on projects, and more.

Facebook Groups on the other hand tend to be more of a private forum where members are invited into the group. These private groups provides a place where businesses can share information and promote their brand. They’re an incredibly useful tool for businesses to get feedback from their customers and grow their audiences.

Conclusion

There are a number of ways to amplify your website content via social media. As a business owner, it’s important to utilize all of them in order to reach the widest audience possible. By doing so, you’ll not only increase the reach of your content, but also the engagement levels. So what are you waiting for? Get out there and start amplifying your content today!

If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!

How To Pick A PR (Public Relations) Agency

This is a really difficult time for businesses from a publicity standpoint. A global pandemic, mass layoffs and a presidential election are taking up most of the media space, both online and offline.

What should a business owner, who is looking to get publicity for their business do? Should they keep their PR in-house, or should they go and hire a PR agency?

To answer that question, and talk more about how do you pick a public relations agency, I spoke to PR expert Karyn Martin from Golden Thread Agency.

Do you stay in-house with a PR team or a person or do you bring in a PR agency? There’s a number of factors to consider here in making that decision. Certainly budget, bandwidth…

Whether you’ve got somebody in-house or an agency team or person, there’s a financial commitment there that you’re making to public relations.

Certainly I’ve been an agency person for decades and now I’ve stepped out on my own, and I’d like to think that the position that I’m in now I’m best suited to be helping clients make decisions like this, to suss it out based on those factors that we can look at.

And while I do think that financially it’s going to be probably less expensive to go with an in-house person, you have to look at the trade-offs for that.

One of the trade-offs is losing the technology resources that a PR agency has access too. If you manage your PR in-house, can you afford to invest in the tools needed to accurately measure the success of your PR efforts? That’s why you have agencies who spend tens of thousands of dollars, if not hundreds of thousands when you get to the bigger agencies on technology.

Hybrid Model

One popular option is to hire a consultant or small PR agency to work with internal teams. The Consultant or agency can develop the strategic approach and PR blueprint, that the inside team can then go and execute against.

Six Questions To Ask Before Hiring A PR Agency

1. Is there a fit?

Your PR agency is your voice to the outside world so who will be working on your account is critical. In a big agency, the top manager pitching the agency’s service may not be working directly with you. The agency may assign the job to less experienced professionals. Ask to meet all team members who will work on the account to examine their backgrounds and track records. Meeting all the personnel will give you an idea of the chemistry that will evolve between the agency and your business.

2: Big agency versus small agency?

There are advantages to both small and large agencies. Small pr agencies offer direct, personal service. Small firms are usually more flexible on pricing. The individuals who actually do the work are usually the same individuals who pitched you. Larger firms usually operate in teams that offer more viewpoints, varied talents and experience, flexibility and manpower. They usually take on clients with larger budgets.

3: Agency and Industry Experience.

Does the PR agency have proven experience and results working with similar companies to yours? A PR agency that has experience in your vertical will be able to get results quicker, than someone who has not worked in your market before. Beware of conflicts of interest if other clients are direct competitors, and agencies that cannot differentiate your company from competitors in the sector.

4: Media Connections

Has the agency achieved the type of media placements that you expect to get across print, broadcast and online media? Is the agency well-versed in managing remote media interviews?

5: How do you incorporate social and digital media in your PR campaigns?

PR is now closely integrated with social media. Look for a PR agency or consultant who is familiar with these trends and, more importantly, knows how to harness them for PR. Ask for specific examples of how they’ve used digital or social to help a client reach their goals.

6: How do you measure success?

How will you and the agency measure success? Learning what metrics they prefer will help gauge their PR measurement abilities. High-quality PR agencies now use PR metrics such as share of voice, message resonance and changes in brand sentiment over time.

Fill out the form below if you are interested in learning more about our PR services.

How To Improve The Performance Of Your Facebook Business Page

A recent article by Neil Patel on quicksprout.com titled How to Steal Your Competitor’s Facebook Fans highlighted one of my favorite Facebook analytics tools, Fan Page Karma .

Fan Page Karma allows you to analyze any Facebook business page as well as compare any two Facebook business pages head-to-head. The software offers tremendous insight into what is working and what is not working with a company’s social media marketing strategy.

When we first meet with clients to talk about their current Facebook business social media strategy they usually have two main concerns:

The first step in analyzing the performance of a Facebook business page is to compare it to a competitor’s. When we do that with Fan Page Karma, this is the type of data that we get:

What I like about the data from Fan Page Karma is that it gives me a high level view about what is working and what is not. What is the growth rate of the fans? Are they engaged with the content? Is the company interactive with fans or are the interactions one-way?

From those results, I can dive further into a more in-depth review. For example, one of the things we analyze is the type of posts that clients make on Facebook?

For example, the data tells me that the client (bottom right) mainly posts pictures on Facebook, while its competitors post a lot more links and status updates.

So what type of content is right? To answer that question you need to know what type of content has the highest level of engagement.

This is a familiar four-section quadrant with the upper right quadrant being the most desirable one. From looking at the engagement level it is clear that pictures (red) do provide the highest engagement levels while video (green) and links (yellow) have the lowest level of fan engagement. Based on this data, one of the recommendations to our client was to continue posting pictures and to cut back on posting videos and links as their fans were not as engaged with that content. To find out more about how you can produce more engaging content on Facebook, contact us today.

Want More Live Conversions From Your Google Ads?

Years ago I was talking with a client about a new campaign we were launching. I asked him how he would measure success. He pointed to the telephone and said “that will ring more often!”

Fast forward to today, business owners still want their marketing efforts to make the phone ring. Nearly half of all marketers say that driving phone calls from paid search ads is their top priority. Today Google Ads allows us to build “connect to call” features right into your ads. These ads are perfect to make it easier for potential customers to reach you. Would you like to get started? Let’s Start Strong together! Start Strong is our new Economic Recovery program to maximize and optimize your marketing efforts.

What is Google Connect To Call?

Google’s Connect To Call feature (also called Google Ads Call Tracking) allows you to track the number of prospective customers called your business after seeing or clicking one of your paid ads. Paid ads include Google search ads, Google call only ads and Google My Business listings.

Why implement Google Ads Call Tracking in your ads?

Did you know that 43% of all search-related conversions happen over the phone? And that 65% of businesses find their most valuable customers are calling them because they are ready to do business?

People actively searching for your products and services are doing their research. When they are ready to buy, they are ready to talk. You can make it easier to start the conversation using Google Ads Call Tracking features.

What are the benefits of Google Ads Call Tracking?

In addition to providing you with a reliable, accurate and quantifiable way to track the effectiveness of offline conversions and phone conversations, Call Tracking also gives you actionable insights and comprehensive reporting on the true return of PPC investment – leads.

Google Ads Call Tracking allows us to:

Set up the minimum length of call before it becomes a conversion. This allows us to filter out non-buyers meaning we can focus on reaching the people most interested in your product or service
See which keywords, ads, ad groups, and campaigns are best at driving the most valuable phone calls to your business.
Understand your return on investment (ROI) and make better informed decisions about your ad spend.
Use automated bid strategies (such as target CPA) that automatically optimize your campaigns according to your business goals.

Types of phone call conversions you can track

There are three types of phone call conversions you can track via Google Ads:

1. Calls from ads: Track calls made directly from call-only ads or call and location extensions used in your ads. You set a minimum call length, and every call that lasts at least that long is counted as a conversion.
2. Calls to a phone number on your website: Track calls made when someone clicks on your ad, then calls the forwarding number we display on your website. You set a minimum call length, and every call that lasts at least that long is counted as a conversion.
3. Clicks on a number on your mobile website: Track calls made when someone clicks on your ad, then clicks on a phone number, button, or link on the mobile version of your website. In this case, we can only track these clicks, not the phone calls themselves.

What’s possible for your business if the phones ring more often now? Would you like to get started? Let’s Start Strong together! Start Strong is our new Economic Recovery program to maximize and optimize your marketing efforts. Let’s have a conversation!

Not sure if you are ready to advertise yet? Then check out our post on 4 Reasons Why You Should Be Advertising Right Now.

If you’re looking for help with your Google Ads campaign, contact Braveheart Digital Marketing. We’re a PPC agency in Manchester, NH that can help you create a successful campaign and achieve your business goals. Get in touch today to learn more!

The Art Of Storytelling Through Data

In this episode of Five Questions with… I am talking with JLA Analytics founder Julie Alig about the art of storytelling with data in business and how to present complex stories with data. This is part two of the interview. You can find the first episode on Visual Storytelling With Data here.

How do you come up with the question that you're going to tell the story around?

Definitely in a conversation, it’s a back-and-forth with the customer. That’s the way I do it. That’s the way I’ve found the strongest results come out.

I might be the person in the room who has the most experience with research methodology, with statistical tools, this, that, the other. I’m not the subject matter experts of what my clients are. In my mind, any good research project – kind of like this – needs to be a collaboration between the subject matter expert and the people with the tools and expertise.

Working with my clients, I really like to have that kind of conversation or communication continue, and if anything I like to over-communicate, because I want to make sure that I’m going in the right direction. I think I responded to one of your posts on LinkedIn and said something like,”Let your client, or their questions, be your North Star.”

That needs to be what I’m focused on. That’s where I find the best results with my clients.

Four Tips To Successful Storytelling

I sit in all these meetings, I get Powerpointed to death, with slides with a gazillion data points on them. We spoke about taking this data, understanding the North Star, answering the questions, pulling it together so you can tell a story with it, but now you have to deliver it.

What’s your tips and tricks for boiling that down, putting it onto paper so that people in the room can understand it and so when it gets passed around outside the room they can still follow the story.

That’s the question isn’t it? That’s the 64 million dollar question!

I think that’s where a lot of your skill and expertise come into play. You really have to distill down all the findings into something very short and small. I forget who but there was a British author who said,

"I would've written a shorter letter if I had the time."

1. You have to be concise and get right to the point.

I would say the tip is: A – keep going back to those original questions and make sure that you’re still focused on those. B – I really get a lot out of visuals.

2. Communicate so much with visuals

I was just on a call with a colleague last week, and she was talking about a process, and I whipped out my journal and drew a little picture, and held it up for her, and she was like,”that’s exactly it!” She got it.

So I think we’ve all been in those situations. The danger though is that you’re going to load up too many ideas and too many concepts into one poor little graphic or image. I really like using maybe a couple of visuals to tell a story, and in a storyboard kind of manner.

3. Stick to the basics, and throw everything else in the appendix.

That’s kind of what I used when I was writing my dissertation in grad school. All those great supporting analyses, stick ’em in the appendix.

I love that storyboard analogy. It’s like these are the ones you can always pop out and say, “Okay are we gonna use these images in this order? Is it telling the story that we want?” Instead of “well there’s a slide, and now there’s another slide…”

4. That you and your client or customer are on the same page.

So, especially from that first slide, statement of the problem, statement of the question, and what you’re going to do with it.

What is Geofencing?

Geofencing marketing is location-based ads where a user’s location is recorded via the internet, and advertisements are only shown to people in a specific location target.

Marketing professionals use geofencing to pinpoint specific advertisements based on the target audiences exact location.

The targeted users participate in location targeting when they use applications or programs where they are prompted to enter their location or allow a web service to access their location.

Geofencing ad campaigns are ideal to find consumers based on exact locations and serve “hyper-local” advertisements and messages. Geofencing campaigns can be set up across multiple types of online advertising campaigns, such as search engine advertising, display advertising, remarketing, and video advertising.

Here are some examples of how businesses can use geofencing to enhance their digital marketing efforts and unleash the full power of geofencing marketing:

A retail store could create a simple geofence in an area surrounding its physical location
An auto dealer could set up a geofence which is aimed at targeting individuals who are leaving a competing dealership after browsing for a vehicle.
Artists and musicians and their managers could also establish geofences around different tour stop ahead of time.
Another possible application would be an attorney, lawyer, or law firm setting up a geofencing advertising campaign to target specific areas of interest such as hospitals or jails to reach their target client.

Geofencing advertising is supported by Google Adwords, Facebook and Instagram. Once you select Locations you can expand the geofencing options in the Google Adwords campaign.

For most local geofencing marketing campaigns, you will select the option of entering a location. Most of the tools have preset locations already loaded, especially large or highly populated areas.

The best part is Geofencing is incredibly affordable. Neither Facebook nor Google Adwords charges any additional fees to set up geofencing campaigns.

Not only is geofencing cheap and relatively easy to do, it’s effective. You add more specific targeting layers to local online marketing campaigns, which boosts performance.

For local businesses, the more locally targeted your message is, the better it’s going to perform when your customers are local.

Mastering AI in Digital Marketing

AI: A Game Changer for Small Businesses

Revolutionizing Marketing With AI

The Journey Through AI in Marketing

Leading the Way with AI at Braveheart Digital

Building Tomorrow with Braveheart's AI Strategies

Looking Forward with Braveheart Digital

AI in Digital Marketing FAQs

How does AI specifically tailor content for different audience segments in digital marketing?

What are the initial steps a business should take to start integrating AI into its digital marketing strategy?

How can small businesses with limited budgets effectively leverage AI in their marketing?

Recent Posts

Navigating the AI in Marketing Revolution

AI and Web Traffic: Navigating the New Dynamics

The AI Job Market: Embracing Change and Innovation

AI in Business: The New Frontier

Transforming Media and PR with AI

AI in Marketing FAQs

"AI-friendly" Content: What does that really mean?

Skillset Development: How do we get there?

The Financial Impact: What's the ROI?

Embracing the AI-Driven Future

Recent Posts

How to Amplify Your Content in Four Steps

1. Use social media platforms to share your content

2. Use social media ads to boost your content

3. Use social media influencers to promote your content

4. Use social media groups to get your content seen

Conclusion

Recent Posts

How To Pick A PR (Public Relations) Agency

Hybrid Model

Six Questions To Ask Before Hiring A PR Agency

1. Is there a fit?

2: Big agency versus small agency?

3: Agency and Industry Experience.

4: Media Connections

5: How do you incorporate social and digital media in your PR campaigns?

6: How do you measure success?

Recent Posts

How To Improve The Performance Of Your Facebook Business Page

Recent Posts

Want More Live Conversions From Your Google Ads?

What is Google Connect To Call?

Why implement Google Ads Call Tracking in your ads?

What are the benefits of Google Ads Call Tracking?

Types of phone call conversions you can track

Recent Posts

The Art Of Storytelling Through Data

How do you come up with the question that you're going to tell the story around?

Four Tips To Successful Storytelling

1. You have to be concise and get right to the point.

2. Communicate so much with visuals

3. Stick to the basics, and throw everything else in the appendix.

4. That you and your client or customer are on the same page.

Recent Posts

What is Geofencing?

Recent Posts

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