5 TikTok Tactics to Dominate the Holiday Season

TikTok Tactics Holiday Playbook

5 TikTok Tactics to Dominate the 2024 Holiday Season

As the holiday season approaches, small and medium-sized businesses (SMBs) have a golden opportunity to capitalize on TikTok’s growing marketplace. With its explosive growth and unparalleled engagement rates, TikTok has become a social media powerhouse for holiday shopping inspiration and sales. Let’s unwrap five game-changing TikTok tactics to help you sleigh the competition and boost your bottom line this holiday season.

1. Start Your Holiday Campaign Early 🎃

Did you know that 68% of TikTok users begin their holiday shopping weeks before the festivities kick-off? Even more surprising, 87% treat themselves to gifts during this period. To capture this eager audience, launch your campaign as early as Halloween. Use trending hashtags like #BlackFriday, #ChristmasShopping, and #CyberMonday to increase visibility. Plan your strategy in July or August to stay ahead of the curve and maximize your reach.
TikTok Tactics Holiday Playbook

2. Craft Scroll-Stopping Content 🎥

In TikTok’s fast-paced world, you have seconds to grab attention. Here’s how to make your content shine: Hook viewers in the first 3-5 seconds with eye-catching visuals or intriguing questions. Showcase your products through creative storytelling and demonstrations. Close with a compelling call-to-action (CTA) to drive engagement and sales.

Example: “Watch how our eco-friendly wrapping paper transforms gift-giving! 🎁✨ #SustainableHolidays”

3. Extend Your Campaign into Q5 🗓️

The shopping frenzy doesn’t end on December 25th. A whopping 51% of TikTok users continue their spree into the new year. Capitalize on this trend by retargeting your audience with post-holiday promotions. Create content around New Year’s resolutions and fresh starts to keep your brand relevant. Offer exclusive deals for loyal holiday shoppers to encourage repeat business.

TikTok Tactics: Design a “New Year, New You” campaign featuring your products as solutions to common resolutions.

4. Leverage TikTok's Ad Arsenal 🎯

TikTok offers a suite of advertising tools tailored for SMBs. Use Spark Ads to boost organic content for 134% higher completion rates. Transform existing assets into cost-effective promotions with Image Ads. Connect your product catalog directly to users through TikTok Shop Ads for a seamless shopping experience.

TikTok Tactics: Participate in TikTok’s Creative Challenge for SMBs to collaborate with creators and produce high-quality content on a budget.

5. Harness the Power of Data 📊

Make informed decisions using TikTok’s analytical tools. Implement the TikTok Pixel to track conversions and optimize ad performance. Use Audience Insights to understand your target demographic and tailor your content accordingly. Apply value-based optimization to maximize ROI on your ad spend.

TikTok Tactics: Create lookalike audiences based on your best customers to expand your reach efficiently.

Your TikTok Holiday Playbook

By implementing these five TikTok tactics, your SMB can transform TikTok into a powerful social media sales channel this holiday season. Remember, success on TikTok comes from authenticity, creativity, and strategic planning. Start crafting your holiday campaign today, and watch your business unwrap new levels of growth and engagement.
Are you ready to make your SMB the star of TikTok this holiday season? Contact us today and let’s spark a conversation about holiday marketing success! 🎄🚀
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How Many Social Media Platforms Should You Focus On?

Social Media Platforms Logos

How Many Social Media Platforms Should You Focus On?

One of the challenges that a lot of companies struggle with is that they know that to be successful, you need to be visible on social media. But how many social media platforms is the right number for you?

When it comes to the number of social media platforms to be on, I believe that the answer is always the same: focus on the platforms that are most relevant to your business. It doesn’t matter if you’re a small business or a large corporation, there’s one thing that remains true for everyone – it’s better to be active and engaged on a few platforms than spread yourself too thin across many. That being said, how do you decide which social media platforms are right for your business? Let’s take a look at some of the factors to consider when making this decision.

What Are The Demographics of the Social Media Platforms ?

Social Media Platforms Logos
Here’s a breakdown of demographics for some major social media platforms:

Age

Facebook: Skews slightly older, with the most active users between 25-34 years old. However, it remains widely used across various age groups.

YouTube: Popular across ages, with a concentration of users between 15-34 years old.

Instagram: Leans younger, with a large portion of users in the 18-24 age range. Usage tends to decline with increasing age.

TikTok: Primarily Gen Z and young Millennials, with the largest user base between 18-24 years old.

X (formerly Twitter): Skews younger, with the largest and most active user base between 18-34 years old.

LinkedIn: Focuses on professionals, with a dominant user base between 25-64 years old.

Gender

Facebook: Fairly even gender distribution, with a slight male majority 

YouTube: Generally consistent usage across genders. 

Instagram: More popular with females than males [Sprout Social].

TikTok: Gender breakdown varies depending on source, but leans towards females.

X (formerly Twitter): Leans towards males, with a male majority of around 63%.

LinkedIn: More balanced than some platforms, with 43.6% female and 56.2% male users.

What Social Media Platforms Does Your Audience Use?

Now that you understand the age and demographics of each social media platform, the next step in deciding which social media platforms you should focus on is determining who is your target audience? Different audiences have different preferences and engage with different types of content, so it’s important to understand who your customers are before you decide what social networks they use most often. Take time to create buyer personas and survey your existing customers about their preferences. This will help you determine which networks are best for reaching them and engaging them with your brand.

Know Your Goals

In our experience, it’s crucial to prioritize KPIs that align with your specific business goals. Are you aiming to grow brand awareness? Increase website traffic? Drive sales? Identifying these goals will help you choose the most relevant KPIs to track and measure your progress.

Tracking Your Growth

For any social media presence, understanding your follower or subscriber base is crucial. The total number of people who have chosen to follow your pages reflects the appeal of your content to your target audience. A steadily growing follower count indicates you’re successfully building a community around your brand and that your content resonates with your target audience.
However, it’s not just about the raw numbers. The audience growth rate delves deeper by analyzing the percentage increase or decrease in your following over a specific timeframe. This KPI helps you understand how quickly your social media presence is expanding and allows you to pinpoint periods of significant growth or areas where your efforts might need to be adjusted.

Measuring Engagement

Engagement goes beyond simply having a large following; it’s a key indicator of how well your social media content connects with your audience. Likes, comments, shares, and even brand mentions all contribute to your engagement rate. A high engagement rate suggests that your content is interesting, informative, and sparking conversations with your target audience.

Understanding Reach and Visibility

Reach and impressions provide valuable insights into how many people are seeing your content. Reach refers specifically to the unique number of users who saw your post at least once, regardless of whether they interacted with it. Impressions, on the other hand, represent the total number of times your content appeared on users’ feeds, even if they scrolled past it without noticing. By tracking both reach and impressions, you can gauge the effectiveness of your content in capturing your audience’s attention.

Driving Website Traffic and Conversions

Social media shouldn’t function as an isolated entity. Instead, it’s a powerful tool for attracting users to your website or landing pages. Website traffic, measured by clicks on links within your social media posts, indicates how effectively you’re driving users from social media to your main platform. Click-through rate (CTR) takes this a step further by calculating the percentage of users who see your post and click on a link. Finally, the conversion rate dives into the ultimate outcome: what percentage of users who clicked on your link take a desired action, such as making a purchase or signing up for a newsletter? Tracking these KPIs allows you to assess how well your social media strategy is contributing to your overall business goals.

Choose A Few Channels And Invest In Them

Once you know who your audience is and what social media channels they use, it’s time to make the decision about which platforms to focus on. By focusing on one or two platforms instead of trying to be everywhere at once, you are able to create better relationships with customers and build trust with them over time. Through effective engagement strategies such as responding quickly to comments and messages, answering questions people have about your product or service, or providing helpful advice related to your industry, you can deepen these relationships even further. And this leads directly back to increased sales for your business!

When it comes down to it, there is no hard-and-fast answer as far as how many social media platforms a business should focus on. It all depends on factors like resources available, target audience demographics, and results from testing various strategies and approaches across different networks. However one thing is certain, having an effective social media presence is essential if businesses want their brands seen by potential customers in today’s digital world!

If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more! 
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Definitive Guide To Building Your Brand Presence on Facebook

Facebook Advertising

Definitive Guide To Building Your Brand Presence on Facebook

Social media is an undeniable powerhouse for brand building in today’s digital landscape. And within this realm, Facebook reigns supreme, boasting billions of active users. For businesses of all sizes, establishing a strong presence on Facebook unlocks a treasure trove of potential. This platform lets you connect directly with your target audience, build brand awareness, cultivate loyal customers, and ultimately drive business growth.

Why Market on Facebook?

Over 90% of brands have a presence on Facebook, indicating that it is an essential platform for modern brand building. Additionally, 89% of global marketers use Facebook for marketing purposes.

Facebook’s advertising capabilities are also highly valuable for brands. Marketers can potentially reach 2.249 billion users through Facebook ads, giving brands access to a vast audience. 93% of social media marketers use paid Facebook ads, demonstrating the platform’s importance for advertising and promotion.

Furthermore, 54.3% of Facebook users follow and research brands and products on the platform, showing that consumers actively use Facebook to discover and engage with brands. 58% of people have browsed a brand’s website after seeing a product or service advertised in a Facebook Story, highlighting the platform’s ability to drive traffic and sales.

Facebook remains a crucial platform for modern brand building, with its massive user base, high brand adoption, powerful advertising capabilities, and consumers’ propensity to research and engage with brands on the platform.

Facebook Ads Case Study

Setting Up Your Foundation:

Building a strong Facebook brand presence starts with a solid foundation. This initial groundwork ensures your profile is optimized for discovery, reflects your brand identity, and creates a professional first impression. Here’s what you need to establish a winning presence:

Facebook Brand Page

Your Facebook page is the central hub of your brand. Creating a Facebook page for your company has many benefits; it makes your business discoverable in Facebook search, allows you to connect one-on-one with your followers, helps you reach a wider range of prospective customers and gives you deeper insight into your audience. Look at established brands like Whole Foods Market or Nike for examples of well-designed Business Pages.
Definitive Guide To Building Your Brand Presence on Facebook - Whole Food Example

Facebook Page Cover Photo

The cover photo backdrops your logo and rests at the top of your company profile page. The cover photo tends to change seasonally or promotionally to reflect relevant company updates and also allows you to creatively express your brand. Because of its large size, cover photos offer brands more real estate to work with, with a photo that can include brand messaging, campaign promotions, product images, and an endless list of options.

One of the best corporate cover photos is this one from Starbucks, which showcases products in-house in a warm, inviting way:

Starbucks Facebook Page

Optimize Your Profile

Username: Choose a username that clearly reflects your brand name for easy searchability. For instance, Ben & Jerry’s: [invalid URL removed] uses “@benandjerrys” as their username, making it instantly recognizable. Profile Information: Completely fill out your profile information, including a detailed description of your brand, contact information, and a link to your website. Categories: Select relevant categories that accurately represent your business type. This helps users discover your page when searching for products or services in your industry.
Facebook Hubspot Page

Facebook Page About Section

The about section is a tab in the navigation bar that resides under your profile photo and cover photo.

This section includes two elements. The first is your page information, which is your opportunity to share details about your company. This section includes sharing information—like a description, products, and links to other social media properties and your main website. See image below:

Facebook Page About Us Section

Facebook Page Milestones Section

The second element (refer to image below) is what Facebook calls “Milestones,” which lets you commemorate and share important events in the history of your brand with your followers, allowing your customers to experience your triumphs right along with you!

Facebook Page Milestones Section

Facebook Page Timeline Section

Your Facebook page allows you the ability to post updates for your followers. Posting on Facebook is a key way to build followers and fuel your paid advertising efforts.

These posts can be comprised of text, images, links, non-native video (like a YouTube link), native video (a video posted specifically and originally on the Facebook platform), slide decks, and photo albums.

The image below is from the Facebook page for Sugarbush Ski Resort in VT after the first sizeable snowfall of the season. From the Sugarbush example, you can see how the resort is keeping up with its followers in real time with information (a snowstorm) relevant to the resort’s services.

Sugarbush Facebook Page

Building Your Fan Base On Facebook

For marketers, building your fan base is a key activity to achieve through social networks. There are
a variety of techniques that you can use to build fan followings, and we’ll explore them in this section.

Creating regular posts is an integral part of building and maintaining your Facebook page audience. You want your audience to seek out your posts, and that’s why it’s important that your content is entertaining, engaging, and informative.

Concurrently, it’s important to post the type of content that appeals to your target audience at optimum times.

Facebook Demographics

Being the largest social media network in the world, your target audience in on Facebook. As of April 2024,  24.4% of Facebook users in the United States are between the ages of 25 and 34. Moreover, the platform sees higher usage among people below the age of 44
Facebook Demographics

When To Post On Facebook

No two days are the same. According to directom.com, you should avoid posting content on Tuesdays. Other days have varied favorable windows.

For example—for Monday postings, you’ll want to post between 11:50AM-12:10PM. Wednesdays are different. The window is a little longer, between 11:30AM-12:30PM.

Interestingly, as the week progresses, the publishing window increases. Thursday, anytime after 3:00PM is a favorable time, and on Friday, the range falls between 3:00-6:00PM.

Weekends tend to be underutilized by many brands, but the secret to weekend success is to publish lighter stuff or upcoming social events.

What To Post On Facebook

Video is key on Facebook. Videos receive at least 59% more engagement than other post types. Notably, Facebook live video generates 2x the engagement of pre-recorded videos.

Facebook Content Opportunities

Live Video:

Facebook’s live-streaming video solution makes up 20% of all video on the platform. As 82% of people would prefer a live video over reading a social post, it allows brands to create a deeper connection with audiences.

Reels

Reels are displayed  at the top of the mobile Facebook newsfeed with Stories. Ads for reels provide an  opportunity for companies to extend the reach of their stories.

Stories

Facebook users are able content via Stories, which expire in 24 hours. These are easily reshared to Facebook when originally posting on Instagram. 

Facebook Ads

Videos tend to get a 20 to 30% increase in conversions compared to Facebook image ads.
Is your business established on Facebook yet? Are you effectively utilizing the social network to work for you? Don’t miss out on Facebook opportunities. Contact us today to increase your sales, reach, and more via the top social network!
If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!
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The Three Traffic Sources For Startups

Traffic Sources For Startups

The Three Traffic Sources For Startups

I was recently re-reading Randall Stross’s book, The Launch Pad: Inside Y Combinator, Silicon Valley’s Most Exclusive School for Startups. Inside is a quote from Y Combinator co-founder Paul Graham about growth rates for start-up

A good growth rate during YC is 5-7% a week. If you can hit 10% a week you’re doing exceptionally well. If you can only manage 1%, it’s a sign you haven’t yet figured out what you’re doing. A 5%-7% weekly growth rate is extremely aggressive but if you want your start-up to get traction in the market, it’s a good growth number to aim for..
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Paul Graham
Y Combinator

The big question then is “How do you do that”? There are three traffic sources for  startup. In order to be successful and meet Paul Graham’s growth target you need to master at least one of these, if not two of these traffic sources.

Rented or Paid Traffic

The first traffic source that most start-ups use is paid traffic. Paid traffic gives you time to allow your other traffic channels to grow and evolve. It allows you to get product market fit, find those first customers, and find out if you have product market fit
The most common paid traffic sources are Google Adwords (PPC), Facebook ads, display ads, retargeting, paid influencers, and paid content promotion.
With paid traffic, you can contribute content and engage with the audience. You might be able to control the conversation, but you do not own anything else (data, relationship, creativity, etc. etc.). Hence the name rented traffic.
Without the initial steady stream of visitors from paid traffic, you might never get enough data to growth hack your way to success. That is why paid traffic is many startups’ most important traffic source. Over time, that might change, but it is rare to see a startup succeed that does not buy its initial visitors.
traffic sources for startups

Owned Traffic

The second most common traffic source is owned traffic. Owned traffic is traffic from properties that you own. You own the customer relationships. You make the decisions around content, creativity, and evolution. The more owned properties you have, the more chances you can drive traffic to your website.
Examples of owned properties are websites, blogs, and customer forums. Social media properties like Facebook, LinkedIn, Pinterest, and Twitter can also be considered “owned sites”.
One of the most overlooked traffic sources is your email list. You have total control over the timing of the messages you send to your subscribers. And when you click “send,” your messages get delivered straight to them.
The challenge for start-ups is that owned traffic takes time. It takes time to organically grow a following via social media or build an email list. That is why owned traffic is usually the second traffic source that startups tackle.

Earned Traffic

The third traffic source is Earned or influenced traffic. This traffic is online word of mouth, usually seen in the form of mentions, shares, reposts, reviews, recommendations, or content picked up by 3rd party sites. It is a traffic source that you cannot directly control. For example, you cannot directly control whether people will “Like” you on Facebook, follow you on Twitter, and then visit your website and become your customer.

Nor can you control whether a piece of content you have produced goes viral. Earned traffic also includes organic traffic from search engines. Traffic from organic search is considered earned traffic as you cannot control how much traffic the search engines can send you. But like other influenced traffic you can impact this by following SEO best practices. The challenge for startups with earned traffic is that it is too difficult to predicate, especially in the early stages.

You cannot build a growth strategy hoping that you make it to the front page of Hacker News or Business Insider. This is usually the third traffic channel that startups focus on.

Frequently Asked Questions About Traffic Sources For Startups

How can I determine which paid traffic sources are best for my startup?

To determine which paid traffic sources are best for your startup, you should begin by identifying your target audience. Understand who your customers are and where they spend their time online by using tools like Google Analytics and social media insights to gather demographic data and behavioral patterns. Knowing your audience helps you select the right platforms where they are most active.

Next, evaluate your budget. Different paid traffic sources come with varying costs. For instance, Google AdWords and Facebook ads offer flexible budgeting options, while paid influencers or display ads might require a more substantial investment. Determine your budget and allocate funds to the platforms that offer the best return on investment (ROI).

Analyzing competitor strategies is also beneficial. Look at where your competitors are investing their advertising dollars using tools like SEMrush or Ahrefs. This can provide valuable insights into effective paid traffic sources for your industry.

Start with a small budget and test ads on multiple platforms like Google AdWords, Facebook ads, and LinkedIn ads. Monitor the performance of each campaign in terms of clicks, conversions, and cost per acquisition (CPA). Testing allows you to see which platforms yield the best results for your business.

Additionally, leverage retargeting to reach users who have previously visited your website but did not convert. Retargeting on platforms like Google Display Network and Facebook can help increase conversions by keeping your brand top-of-mind for potential customers.

Once you identify the platforms that perform best, focus on optimizing your campaigns by refining your targeting, ad copy, and creatives. Scale up your budget on the top-performing platforms to maximize your reach and conversions. By following these steps, you can effectively determine the best paid traffic sources for your startup and achieve your growth targets.

What strategies can I use to effectively grow my owned traffic?

To effectively grow your owned traffic, start by focusing on creating high-quality content that resonates with your audience. Develop a content strategy that includes blog posts, videos, infographics, and other types of content that provide value to your visitors. Ensure that your content is informative, engaging, and relevant to your target audience.

Next, optimize your website for search engines (SEO). Use keyword research tools to identify the terms your potential customers are searching for, and incorporate these keywords naturally into your content. Make sure your website is technically optimized with fast loading times, mobile responsiveness, and a clear site structure. Regularly update your content to keep it fresh and relevant, which can help improve your rankings on search engine results pages.

Building an email list is another crucial strategy. Encourage visitors to subscribe to your newsletter by offering valuable incentives like exclusive content, discounts, or free resources. Once you have a list of subscribers, send regular, high-quality emails that provide value and keep your audience engaged. Email marketing is a powerful tool for driving repeat traffic to your website.

Leverage social media to drive traffic to your owned properties. Share your content across various social media platforms and engage with your audience by responding to comments and messages. Use social media to build relationships with your followers, and encourage them to visit your website for more in-depth information.

Another effective strategy is to utilize internal linking within your website. Link to related content on your site to keep visitors engaged and encourage them to explore more of your pages. This not only improves user experience but also helps search engines understand the structure of your website, potentially boosting your SEO efforts.

Collaborate with influencers and other businesses in your industry to expand your reach. Guest blogging, co-hosting webinars, and participating in online events can introduce your brand to new audiences and drive traffic to your website. These partnerships can also enhance your credibility and authority within your industry.

Lastly, analyze your traffic data regularly using tools like Google Analytics. Understand which strategies are driving the most traffic and which areas need improvement. Continuously refine your approach based on these insights to ensure your efforts are effective and aligned with your business goals.

By implementing these strategies, you can effectively grow your owned traffic, increase engagement, and build a loyal audience for your startup.

How can I increase earned traffic for my startup?

To increase earned traffic for your startup, start by creating high-quality, shareable content. Focus on producing content that is valuable, engaging, and relevant to your target audience. This could include blog posts, videos, infographics, and interactive content that people find useful and interesting enough to share with others.

Optimize your content for SEO to attract organic search traffic. Use keyword research to identify popular search terms related to your industry and incorporate these keywords naturally into your content. Ensure your website is optimized for search engines by improving page load times, ensuring mobile responsiveness, and creating a clear site structure. High-ranking content on search engine results pages can drive significant earned traffic to your site.

Leverage social media platforms to amplify your content. Share your content across various social media channels and engage with your audience by responding to comments and participating in discussions. Use social media to build relationships with your followers and encourage them to share your content with their networks. The more your content is shared, the more earned traffic you can generate.

Engage with influencers and thought leaders in your industry. Collaborate with them on content, such as guest blog posts, interviews, and social media takeovers. Influencers can help increase your reach and credibility, driving more earned traffic to your website as their followers engage with your content.

Encourage user-generated content by creating opportunities for your audience to contribute. This could include running contests, creating branded hashtags, or featuring customer testimonials and reviews. User-generated content not only boosts engagement but also increases the likelihood of your content being shared, thereby driving more earned traffic.

Earn backlinks from reputable websites to improve your site’s authority and search engine ranking. Reach out to industry blogs, news sites, and online publications to pitch your content and ask for backlinks. High-quality backlinks signal to search engines that your content is trustworthy and authoritative, which can help increase organic traffic to your site.

Participate in online communities and forums related to your industry. Share your expertise and provide valuable insights in discussions. Include links to your content when relevant and appropriate, but avoid spamming. Being an active and helpful member of these communities can drive traffic to your website as people become more aware of your brand and seek out your content.

Lastly, continuously analyze your traffic data to understand what is working and what needs improvement. Use tools like Google Analytics to track your earned traffic sources and identify successful strategies. Refine your approach based on these insights to maximize your earned traffic over time.

By implementing these strategies, you can effectively increase earned traffic for your startup, enhancing your visibility and attracting more potential customers.
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Zero-Click Searches: Why Your SMB’s Website Traffic is Declining and How to Fight Back As a small or medium-sized business owner, you’ve likely noticed a

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Social Media Marketing Strategy

Social Media Agency

State of Marketing: Social Media Marketing Strategy

The 2024 State of Marketing is out and marketers are increasingly targeting buyers who grew up online. 

As American’s age it is not a surprise to see marketers turn their attention away from baby boomers and towards a  younger audience.

Seventy-four percent of marketers want to reach Millennials and 67% want to engage Gen X, versus only 27% of marketers interested in Baby Boomer audiences.

As digital natives grow as decision-makers, we’re seeing changes to how buyers interact with businesses online. Some of the biggest social challenges are coming up with ideas, creating engaging content that generates leads, and gaining followers.

Facebook, Instagram, YouTube, and TikTok have the strongest ROI — and these align with where marketers are investing in 2024. Twenty-seven percent of marketers who don’t use YouTube plan to start in the year ahead.

For those curious, 68% of marketers predict more success with X than Threads in 2024As .

Social Media Stats 2024

Top Social Channels for Marketing

Top Social Media Channels 2024

Braveheart Social Media Process

Successful social media marketing has matured from simply getting “likes” to acquiring new customers and increasing sales from existing ones. Four out of five marketers today view social media networks as critical distribution channels for their content.

We develop strategies that put your content on the platforms that your customers use. 

  • Audit of your existing social media efforts
  • Creation of social media strategy
  • Establishing a social media calendar so that your team knows what will be published and when
  • Implementation of social media best practices
  • Providing analytics and performance reports so that you can measure the success of your program

Manchester NH Social Media Agency

Welcome to Braveheart Digital Marketing, where your social media success story in Manchester, NH, begins. As a leading Manchester NH Social Media Agency, we understand the power of digital connections in today’s world. Our approach is rooted in deep market knowledge, tailored strategies, and a passion for storytelling. We’re not just about posts and likes; we’re about creating meaningful engagements and lasting impressions.


Our team, equipped with the latest tools and insights, is dedicated to elevating your brand’s online presence. Whether you’re aiming to dominate local Manchester markets or seeking wider digital horizons, we craft personalized, dynamic campaigns that resonate with your target audience. With Braveheart, experience the synergy of creativity, technology, and strategic expertise, all working together to turn your social media goals into tangible results.

Let’s embark on this journey together, making your brand a standout star in the bustling social media landscape of Manchester, NH.

If you are looking to grow your following on social media and turn those followers into customers, contact us about our social media marketing services.
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AI in Marketing Revolution

Artificial Intelligence and Machine Learning

Navigating the AI in Marketing Revolution

Welcome to the transformative world of Artificial Intelligence (AI), a force that’s not only reshaping the future of business but also redefining the role of marketing professionals. In this guide, we’ll explore the profound impact of AI on the marketing industry, address the challenges it poses, and unveil effective strategies to leverage AI for sustainable success in this new digital age.

AI and Web Traffic: Navigating the New Dynamics

The advent of AI in search engines, such as Google’s AI-powered tools, presents both challenges and opportunities for digital marketers. Consider The Atlantic’s scenario, where 40% of their web traffic comes from Google. With AI’s ability to directly answer user queries, traditional methods of driving organic traffic are under threat. This evolution calls for a strategic shift in digital marketing tactics. Marketers must now focus on creating AI-friendly content, optimizing for AI-driven search algorithms, and exploring alternative traffic sources.

The AI Job Market: Embracing Change and Innovation

The impact of AI stretches far beyond search algorithms; it’s reshaping job markets globally. With predictions like those from the International Monetary Fund’s managing director, Kristalina Georgieva, stating that AI could impact 60% of jobs in advanced economies, it’s clear that adaptation is crucial. This change presents a unique opportunity for marketing professionals to spearhead the integration of AI in their strategies, driving innovation and staying ahead of the curve.
AI for Ideation

AI in Business: The New Frontier

In the AI era, companies are being reclassified into three categories, as observed by Paul Roetzer of the Marketing AI Institute: AI Native, AI Emergent, and Obsolete. AI Native companies, built with AI at their foundation, are leading the way. AI Emergent businesses are those adapting and incorporating AI into their existing models. Those slow to adopt AI risk obsolescence. For marketers, understanding your company’s position in this spectrum is vital. Embracing AI not only propels your company forward but also ensures its relevance and competitive edge.

Transforming Media and PR with AI

The media and public relations sectors are undergoing a significant transformation due to AI. Instances like the NYT vs OpenAI lawsuit underscore the growing influence of Large Language Models (LLMs) like GPT-4 in shaping media narratives. For PR professionals, this necessitates a new approach to media relations, emphasizing AI-driven content creation and distribution strategies to maintain visibility and relevance in an increasingly AI-centric media landscape.

AI in Marketing FAQs

"AI-friendly" Content: What does that really mean?

AI search algorithms are constantly evolving, but some key principles remain important. AI-friendly content focuses on answering potential user questions clearly and with authority. This includes using natural language rather than overly promotional or keyword-stuffed phrases. Additionally, structuring your content with clear headings, subheadings, and concise paragraphs helps AI systems understand its hierarchy and relevance. Consider exploring tools like SurferSEO or Frase, which analyze existing content and offer concrete suggestions for improving AI-friendliness.

Skillset Development: How do we get there?

Technical proficiency with AI tools is essential, but so is an analytical mindset. Focus on skill development in data analysis, understanding user search intent, and the ability to interpret AI-generated recommendations. Platforms like Coursera, Udemy, and even dedicated institutes like the Marketing AI Institute offer specialized courses in AI for marketers. Emphasizing hands-on experimentation alongside formal training will quickly translate into practical skillsets.

The Financial Impact: What's the ROI?

The ROI of AI in marketing comes in several forms. Tools for content optimization can decrease time spent on writing and editing, freeing up resources. AI-powered audience segmentation leads to highly targeted campaigns with better conversion rates. Predictive analytics tools can help identify potential churn or untapped opportunities well before they happen. While hard numbers vary across industries, look for case studies in your specific niche that demonstrate the successful financial results gleaned from AI implementation. Many AI solutions offer free trials or basic plans, allowing you to test the waters and assess potential ROI before a full financial commitment.

Embracing the AI-Driven Future

AI’s influence across various facets of marketing is both profound and pervasive. From altering web traffic dynamics and reshaping job roles to redefining business models and revolutionizing media strategies, AI’s footprint is unmistakable. For marketing professionals, this era of transformation is laden with challenges but also ripe with opportunities. The importance of understanding and integrating AI into marketing strategies cannot be overstated. Braveheart, an award-winning digital media agency, is uniquely positioned to guide businesses through this transformative landscape. Our expertise in AI-driven marketing strategies ensures that your business can navigate these new frontiers effectively. Partnering with Braveheart means embracing the potential of AI to enhance your marketing efforts and achieve unparalleled success in the digital era. Contact us today.

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Nine Lessons from 2024 Social Media Benchmarks Report

2024 social media benchmark report

2024 Social Media Benchmark Report

In the dynamic world of social media, understanding the landscape is pivotal for crafting strategies that resonate and convert. Braveheart Digital is excited to share insights from the 2024 Social Media Benchmark Report by RivaIIQ, covering critical metrics across 14 industries on platforms including Facebook, Twitter, TikTok, and Instagram. This report is your compass in the ever-evolving realm of digital engagement, highlighting trends such as engagement rates, optimal posting frequencies, and the efficacious use of post types and hashtags.

2024 social media benchmark report

Key Takeaways

The “2024 Social Media Industry Benchmark Report” unveils pivotal insights into the evolving dynamics of social platforms. Despite a notable decline, TikTok stands resilient as the front-runner in user engagement, a testament to its enduring appeal. The report highlights the diversity in posting frequencies across different platforms, indicating that a one-size-fits-all approach to content cadence is obsolete. In the realm of engagement amplifiers, holiday-themed hashtags have emerged as significant catalysts, while Instagram Reels are rapidly ascending in popularity, showcasing robust engagement metrics.


Moreover, sectors like Higher Education and Sports Teams are setting benchmarks in engagement, attributed to their superior content quality and meticulously timed postings. These revelations serve as a crucial guide for brands and marketers aiming to recalibrate their social media strategies, with a pronounced emphasis on refining content quality and adapting to platform-specific trends.

Change In Social Media Engagement Rates Over Time

The “Social Media Benchmark Report” unveils significant shifts in engagement rates across platforms, showcasing the fluid landscape of social media interaction. TikTok, despite experiencing a steep decline in engagement rates by over 50%, continues to outperform other platforms, suggesting its foundational strength in captivating audiences. In contrast, Instagram displays a level of steadiness, with a minor 8% dip in engagement, indicating a potential plateau in how users engage with content on the platform. Facebook presents a unique case, witnessing a slight uptick in engagement rates, hinting at evolving user behaviors or beneficial algorithmic adjustments. Twitter, however, encounters a 20% fall in engagement, mirroring the broader challenges and shifts within the platform’s user interaction dynamics. These fluctuations underscore the ever-changing nature of social media engagement, highlighting the critical need for marketers to remain agile and informed in their strategies.

Social media engagement rates over time

Posting Frequency

The Social Media Benchmark Report sheds light on evolving trends in post frequency across key social media platforms, illustrating a nuanced landscape of digital interaction. On platforms like Instagram and TikTok, there’s been a noticeable uptick in post frequency, suggesting that brands and creators are intensifying their content efforts to bolster or sustain audience engagement. Conversely, Facebook and Twitter have seen a downturn in posting frequency, with Twitter experiencing a pronounced 15% reduction. This trend might reflect a strategic pivot among brands and users towards emphasizing content quality over sheer volume, or perhaps a realignment of focus towards other platforms offering greater engagement opportunities. The overarching trend reveals diverse approaches in post frequency, signaling a period of adaptation and recalibration by brands to align more closely with shifting content efficacy, algorithmic changes, and evolving audience expectations. These insights underscore the necessity for a more tailored and discerning approach to social media strategy, urging brands to customize their content cadence and substance to match the distinct dynamics of each platform and its user base.

social media weekly posting over time

Social Media Benchmark Report: Facebook

The comprehensive insights into Facebook’s engagement dynamics, as delineated in the report, furnish a granular understanding of how brands navigate content strategy on the platform. It reveals an average posting frequency of 4.70 posts per week, shedding light on the prevailing content rhythms adopted by diverse industries. Notably, the engagement rate per post hovers at 0.044%, illustrating the typical level of user interaction brands might anticipate.

The analysis delves deeper into the differential performance of post types, highlighting that visually appealing content, such as photos, markedly surpasses other formats in garnering user engagement. This underlines the persuasive power of visual storytelling in captivating Facebook audiences.

Furthermore, the report dispenses actionable insights for brands aiming to elevate their Facebook presence, suggesting strategies such as timing optimization, effective hashtag utilization, and the integration of trending topics to enhance content visibility and user engagement.

Additionally, it provides a cross-industry comparative framework, enabling brands to benchmark their Facebook metrics against sector-specific standards. This comparative angle not only aids brands in gauging their competitive stance but also in identifying areas ripe for improvement.

In essence, the report accentuates the criticality of a meticulously crafted approach towards post frequency and content selection on Facebook, with a particular emphasis on leveraging visual elements to boost engagement. Moreover, it arms brands with the knowledge to refine their social media strategies, ensuring they align with industry benchmarks and audience expectations, thereby optimizing their engagement and performance on the platform.

social media benchmark report- Facebook

Social Media Benchmark Report:: Instagram

The “2024 Social Media Benchmark Report” offers enlightening insights into Instagram’s usage, particularly concerning engagement and posting frequency. According to the report, the current average for brand posts on Instagram stands at approximately 3.98 posts per week, providing a clear gauge of how actively brands are engaging with their audience on this visually driven platform.

Moreover, the engagement rate per post has been recorded at 0.276%, a pivotal metric that underscores the level of interaction between brands and their followers. This rate is instrumental in assessing the effectiveness of content and the degree of audience engagement on Instagram.

These gathered statistics serve as crucial benchmarks for brands aiming to navigate the Instagram landscape effectively. They provide a standard against which companies can measure their own performance, offering insights that could steer the optimization of their social media strategies. By aligning their engagement tactics and posting frequency with these industry insights, brands can enhance their interaction with audiences, ensuring a more dynamic and fruitful presence on Instagram.

social media benchmark report- Instagram

Social Media Benchmark Report:: Twitter / X

The “2024 Social Media Benchmark Report” casts light on the nuanced dynamics of Twitter engagement and activity, presenting a distinct picture compared to other social platforms. According to the report, the average posting frequency for brands on Twitter is around 6.97 tweets per week, signifying a vibrant level of interaction and content dissemination expected on this fast-paced platform.

Furthermore, the engagement rate per tweet is documented at 0.044%. While this figure may seem modest in comparison to platforms like Instagram, it is a vital indicator of the quality of interaction and the effectiveness of content in engaging the Twitter audience.

This analytical snapshot underlines Twitter’s unique position in the social media ecosystem, where the balance between post frequency and engagement plays a crucial role. These insights underscore the necessity for brands to develop customized content strategies tailored specifically for Twitter to enhance engagement and broaden their reach, highlighting the platform’s distinct requirements for successful brand communication and audience engagement.

social media benchmark report- Twitter

Social Media Benchmark Report:: TikTok

The “2024 Social Media Benchmark Report” sheds light on the dynamic engagement and content strategies employed on TikTok, revealing the platform’s distinctive engagement culture. On average, brands post 2.85 videos weekly, reflecting a dedicated approach to captivating TikTok’s vibrant and ever-active audience. Remarkably, the engagement rate per video stands at an impressive 2.63%, underscoring TikTok’s unparalleled capacity to foster deep connections and encourage user interaction. This figure not only illustrates the platform’s dominance in engaging content delivery but also emphasizes the critical role of creativity and authenticity in resonating with the TikTok community. Furthermore, the report delves into the nuances of content strategy, particularly the impactful use of hashtags such as #LearnOnTikTok, #music, and #trending. These thematic tags are not mere metadata; they are pivotal in guiding viewers to content, enhancing discoverability, and boosting engagement rates. This strategic use of hashtags underscores the importance of aligning content with trending topics and community interests to maximize visibility and engagement on TikTok. These findings highlight TikTok’s significant impact as a platform that thrives on high-quality video content and smart hashtag strategies, offering brands a unique opportunity to engage with audiences in a highly interactive and personal manner.
social media benchmark report- TikTok

9 Ways To Use This Social Media Benchmarking Data

​​Small business owners and marketing leaders can leverage the “2024 Social Media Industry Benchmark Report” in several strategic ways to enhance their social media efforts
  • Adjust Posting Frequency: By understanding the average posting frequencies on platforms like Instagram, Facebook, Twitter, and TikTok, businesses can adjust their content schedules to align with industry norms or identify opportunities to stand out by posting more or less frequently.
  • Optimize Engagement Strategies: The report's insights into engagement rates can help businesses identify which platforms are currently offering the best opportunities for interaction with their target audience. For example, high engagement rates on TikTok may encourage more investment in video content, while the engagement specifics on Facebook might influence the type of content shared.
  • Tailor Content Types: With detailed analysis on the performance of different post types (e.g., photo, video, link) across platforms, businesses can tailor their content strategies to focus on the most engaging formats for each platform.
  • Innovative Use of Hashtags and Themes: The report highlights the importance of holiday-themed hashtags and other popular tags in boosting engagement. Businesses can incorporate relevant hashtags into their posts to increase visibility and engagement.
  • Benchmark Against Industry Standards: By comparing their own performance metrics (engagement rates, post frequency) with those provided in the report, businesses can gauge their social media success against industry standards and identify areas for improvement.
  • Refine Audience Engagement Tactics: Understanding the nuances of how different industries engage with their audiences on various platforms can inspire businesses to adopt new tactics or refine their approach to audience interaction.
  • Leverage Platform-Specific Features: Insights into the popularity and effectiveness of Instagram Reels or TikTok videos can encourage businesses to experiment with these formats, potentially unlocking new avenues for engagement and content strategy.
  • Strategic Planning and Investment: The report's findings can inform strategic decisions regarding where to allocate resources and effort, prioritizing platforms and content types that are most likely to drive engagement and business outcomes.
  • Content Calendar Planning: Insights into the best times to post and the types of content that perform well can help in planning a more effective content calendar that aligns with audience preferences and platform trends.
By applying these insights, you can make informed decisions, optimizing your social media strategies for better engagement, reach, and ultimately, business results.

If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NHthat can help you reach your target audience and achieve your marketing goals. Contact us today to learn more.

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2024 Social Media Trends

Social Media Trends

Navigating Social Media Trends in 2024: Key Trends and Strategic Approaches for Success In the fast-paced world of social media, keeping abreast of the latest

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Social Media as Distribution Channels For B2B

B2b Social Media Distribution and Trends

Social Media as Distribution Channels For B2B

The new 2024 B2B Content Marketing Report is out and it provides some great insights into what social media channels are the best for distributing B2B marketing content. In the rapidly evolving digital marketplace, mastering the art of B2B content distribution is more crucial than ever. And the data shows that successful content marketing distribution begins with knowing your audience (79%). This makes sense, considering that “creating the right content for our audience” is the top challenge. The logic? Top-performing content marketers prioritize knowing their audiences to create the right content for those audiences. In this post we will take a look at the best organic and paid channels as well as the most effective channel for social media B2B content distribution.

Most popular content distribution channels

Regarding the channels used to distribute content, 90% use social media platforms (organic), followed by blogs (79%), email newsletters (73%), email (66%), in-person events (56%), and webinars (56%).
B2B Distribution Channels

Most effective content distribution channels

Which channels perform the best? Most marketers in the survey point to in-person events (56%) and webinars (51%) as producing better results. Email (44%), organic social media platforms (44%), blogs (40%) and email newsletters (39%) round out the list.
social media channels best results B2B

Most effective paid channels

SEM/pay-per-click produces good results, according to 62% of those surveyed. Half of those who use paid channels say social media advertising/promoted posts produce good results, followed by sponsorships (49%), partner emails (36%), and digital display advertising (34%).
Top paid B2B channels

The top B2B distribution channel

When asked which organic social media platforms deliver the best value for their organization, B2B marketers picked LinkedIn by far (84%). Only 29% cite Facebook as a top performer, 22% say YouTube, and 21% say Instagram. Twitter and TikTok see 8% and 3%, respectively.
Linnkedin

So it makes sense that 72% say they increased their use of LinkedIn over the last 12 months, while only 32% boosted their YouTube presence, 31% increased Instagram use, 22% grew their Facebook presence, and 10% increased X and TikTok use.

Which platforms are marketers giving up? Did you guess X? You’re right – 32% of marketers say they decreased their X use last year. Twenty percent decreased their use of Facebook, with 10% decreasing on Instagram, 9% pulling back on YouTube, and only 2% decreasing their use of LinkedIn.

It is clear that ROI is a huge focus of marketing departments in 2024. Which is why we have seen more emphasis put on LinkedIn (72% increased their use in 2023) versus other more B2B channels like Instagram (31%), Facebook (225) and X (10%).

FAQs about distributing B2B content on social media

How do B2B marketers measure the effectiveness of each social media channel for content distribution?

Measuring the effectiveness of each social media channel for content distribution in B2B marketing involves a multifaceted approach. Marketers typically use a combination of metrics such as engagement rates, website traffic referrals, lead generation numbers, and conversion rates. Advanced analytics tools and social media platforms’ own analytics features can provide insights into how content performs, allowing marketers to see not just how many people engaged with the content, but also how those engagements translated into actionable business outcomes. This data-driven approach helps marketers to refine their strategies, allocate resources more efficiently, and demonstrate the ROI of their social media efforts.

What specific strategies do successful B2B marketers use to engage their audience on LinkedIn?

Successful B2B marketers use a variety of strategies to engage their audience on LinkedIn, given its professional focus and B2B-friendly environment. These strategies often include sharing insightful content that adds value to their industry, participating in relevant LinkedIn groups to foster community and discussion, and leveraging LinkedIn’s advanced targeting capabilities for ads and sponsored content. Personalizing content to address the specific challenges and needs of their target audience is also crucial, as is engaging directly with comments and messages to build relationships and demonstrate thought leadership.

Are there any emerging social media platforms that B2B marketers should watch, given the rapid changes in social media trends?

Regarding emerging social media platforms, B2B marketers are always on the lookout for new channels that can help them reach their target audiences effectively. While platforms like TikTok and Clubhouse have gained traction in the B2C space, their potential for B2B marketing is still being explored. Marketers should keep an eye on these and other emerging platforms as they evolve, considering factors such as the platform’s user demographics, content formats, and engagement styles. Experimenting with new platforms can uncover untapped opportunities to connect with audiences in innovative ways, but such efforts should be balanced with the need to invest in proven channels that consistently deliver results.

If you need help developing content or distributing content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!

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