LinkedIn Changed Its Algorithms — Here’s How Your Posts Will Be Affected

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LinkedIn Changed Its Algorithms — Here's How Your Posts Will Be Affected

According to a study by LinkedIn, 82% of small business owners use LinkedIn. This means that the majority of small business owners are aware of the benefits of using LinkedIn and are actively using it to connect with potential customers, partners, and employees.

The study also found that small businesses that use LinkedIn generate 2x more leads than those that don’t. This is a significant advantage, and it shows that LinkedIn can be a valuable tool for small businesses that are looking to grow their business.

If you’re a small business owner, I encourage you to create a LinkedIn profile and start using the platform to connect with your target audience. It’s a great way to build relationships, generate leads, and grow your business.

Here are some additional statistics about LinkedIn usage among small business owners:

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If you’re looking for ways to grow your small business, LinkedIn is a great place to start. By using the platform effectively, you can connect with potential customers, partners, and employees, and generate more leads. However, in order to get your posts seen by as many people as possible, it’s important to understand how LinkedIn’s algorithms work.In recent years, LinkedIn has made a number of changes to its algorithms, which have had a significant impact on how posts are ranked and displayed. The most recent changes, which were announced in January 2023, are designed to prioritize posts that are more relevant to users’ interests and that are likely to spark engagement.

How the New LinkedIn Algorithms Work

  • The new algorithms take into account a number of factors when ranking posts, including:

How the Changes Will Affect Your Posts

If you want to make sure that your posts are seen by as many people as possible, it’s important to focus on creating content that is relevant to your business and that is likely to spark engagement. Here are some tips:

How to Track the Performance of Your Posts

LinkedIn’s analytics tools can help you track the performance of your posts. You can see how many people saw your posts, how many people interacted with your posts, and how many people clicked on the links in your posts. This information can help you identify what types of posts are most successful and make adjustments to your content strategy accordingly.

Summary

The changes to LinkedIn’s algorithms are still relatively new, so it’s not yet clear how they will impact the visibility of your posts. However, if you want to make sure that your posts are seen by as many people as possible, it’s a good idea to focus on creating content that is relevant to your business and that is likely to spark engagement. By following the tips in this article, you can increase your chances of getting your posts seen and shared on LinkedIn.

If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!
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LinkedIn: the Number One Network for B2B Marketers

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LinkedIn: the Number One Network for B2B Marketers

In the last couple of years, LinkedIn has transformed from merely a professional networking and job-seeking site to the number one channel for content distribution and amplification in the B2B market according to data recently released by Microsoft.

Some key metrics that Microsoft released about LinkedIn:

LinkedIn Helps You Grow Your Business.

Using LinkedIn to share and amplify content is part of every B2B marketers playbook.

It’s really difficult to be successful on LinkedIn without putting dollars behind your content. That is why 80% of B2B businesses sponsor or boost their content and 96% of marketers using the platform to distribute content.

LinkedIn Helps You Grow Your Business

Importance Of Keeping Your Page Updated

Most companies focus on putting out thought leadership content on LinkedIn. While that is really important, it is really interesting to see this data from LinkedIn.

Brands that post weekly to their LinkedIn page grow 7x faster than companies that post infrequently.

LinkedIn Pages Need to be updated

Advertising On LinkedIn Increases Perception

If you have ever thought that adverting on LinkedIn was expensive or not worth it, this should change your mind. Brands that advertised on LinkedIn saw a 10 to 15 percent rise in short-term sales performance. That is a huge bump!

Advertising on LinkedIn increases brand perception
If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!
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How To Choose The Right Social Media Agency For Your Business

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How To Choose The Right Social Media Agency For Your Business

There are a lot of social media agencies out there. How do you know which one is right for your business? It’s important to choose an agency that understands your business goals and can help you achieve them. Here are a few things to consider when choosing a social media agency:
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Business Goals: What Do You Want To Achieve With Social Media?

Any successful social media marketing campaign starts with a clearly defined goal. What does your business want to achieve with social media? Are you looking to increase brand awareness, drive traffic to your website, or generate leads?

Once you’ve answered this question, you can start to look for an agency that has experience helping businesses achieve similar goals. A good agency will be able to share case studies and success stories that demonstrating their ability to deliver results. With a clear understanding of your goals and the right partner in place, you can confidently embark on a social media marketing campaign that will help your business achieve its objectives.

Budget: Social Media Agencies Can Vary Widely In Terms Of Price

Social media is a huge part of many people’s lives. It’s a great way to stay in touch with friends and family, share news and experiences, and connect with like-minded people. But social media can also be a great way to promote your business or brand. If you’re looking to hire a social media agency, it’s important to know what you can afford.

Social media agencies can vary widely in terms of price, so it’s important to set a budget before you start shopping around. Keep in mind that the cost of an agency is often based on the size of your business or the scope of your project. So, if you’re looking for a comprehensive social media campaign, be prepared to pay more than if you’re just looking for someone to help you maintain your social media presence.

When it comes to social media, there’s no one-size-fits-all solution. But with a little research, you can find an agency that fits your budget and your needs.

Audience: Who Are You Trying To Reach With Social Media?

When it comes to social media, it’s important to think about who you’re trying to reach. Are you trying to reach millennials? Gen Z? Baby boomers? Each generation has different social media habits, so it’s important to choose an agency that has experience reaching your target demographic.

For example, if you’re trying to reach millennials, you’ll want an agency that knows how to use platforms like Snapchat and Instagram. On the other hand, if you’re trying to reach baby boomers, you’ll want an agency that specializes in Facebook advertising.

By choosing an agency with experience reaching your target demographic, you can be sure that your social media campaigns are effective and efficient.

Platform: Which Social Media Platform Do You Want To Use?

Any business that wants to succeed in the social media age needs to have a strong online presence. But with so many different social media platforms to choose from, it can be difficult to know where to start.

The first step is to decide which platform is right for your business. Do you want to use Facebook, Twitter, Instagram, or some other social media site? Once you’ve decided on a platform, make sure that the social media agency you choose has experience with that particular site. Only then will you be able to maximize your social media marketing efforts and reach your target audience.

Content: What Kind Of Content Do You Want To Post?

Social media can be a great way to connect with potential customers and promote your business. However, it’s important to make sure you’re posting the right kind of content. For example, if you’re trying to sell a product, you’ll want to focus on creating informative and persuasive content that will drive conversions. On the other hand, if you’re simply trying to raise awareness about your brand, you’ll want to create content that is shareable and engaging.

The key is to make sure your content aligns with your goals. Otherwise, you won’t be able to achieve the results you’re looking for. Thankfully, there are plenty of social media agencies out there that can help you create the perfect content for your needs.

Summary

There are a few things to keep in mind when choosing a social media agency. First, think about your audience and make sure the agency you choose has experience reaching that demographic. Second, decide which social media platform you want to use and make sure the agency you choose has experience with that particular site. And finally, think about the kind of content you want to post and make sure the agency you choose can help you create content that will achieve your goals. By keeping these things in mind, you can be sure to find an agency that’s a perfect fit for your business. If you’re looking for a social media agency that can help you reach your target audience, contact Braveheart Digital Marketing today. We specialize in social media marketing and can help you create the perfect content for your needs. Contact us today to learn more about our services.
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How We Growth Hacked Our Twitter Account To Over 89,000 Followers

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How We Grew Our Twitter Accounts To Over 400k Followers

Twitter is out of favor with advertisers and the media since Elon Musk took the company private, but I continue to find it is the best social media channel for the sports accounts we manage.

Tweeting 10-20 times while a game is being played is common, and one of the lessons we have learnt over the last five years is that you need to find a social platform that matches your actions. For us, Twitter allows for a continuous interaction with fans and followers throughout the day, especially on days when a game is being played. This level of engagement is essential for building a strong connection with our audience.

So, while Twitter may be out of favor with some, it remains an essential tool in our social media arsenal.

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We are not the only ones who think this. The 2022 Social Media Benchmark report from Rival IQ shows that sports teams are posting more on Twitter than any other platform.
social media post data for sports teams

Value Achieved:

So how did our Twitter account become one of the 15 biggest accounts in Milan Italy? By executing the following four steps:

1. Create A Voice And Tone That Resonates With Your Audience

Twitter has become one of the most popular social media platforms in recent years, and it is a great way to connect with fans from all over the world. We created a Twitter account for Inter Milan fans, and we shared the ups, downs and joys of supporting a team. The more “real” we became, the more fans started to follow us.

Twitter is a great way to connect with fans and build relationships. We are able to share news, photos and videos with our followers, and they are able to interact with us directly. This interaction is essential for building a strong bond between a club and its supporters.

2. Seed Your Feed With High Quality Content

I knew that in order to grow our Twitter account we would need more than just content from our site. I wanted to create such high quality content that if you were going to follow one Inter Milan account, it would be this one.

We included content from other websites and Twitter accounts, creating a consistent stream of engaging content, for fans, by fans. This content strategy was modeled after Gary Vaynerchuck’s approach to seed your feed with high quality content. As a result of this strategy, our Twitter account grew rapidly, gaining hundreds of new followers every day. Today, our Twitter account is one of the most popular Inter Milan accounts on the platform.

3. Interact With Followers

Twitter is a great way to seed content and get people talking about your brand, but it’s so important to interact with your followers and make sure that your Twitter account doesn’t look impersonal. Conversation and interaction are key to personalizing the experience for your fans, especially around big games and news events when everyone wants to talk about the team.

Whenever we tweeted during a game, we saw more people become followers. The more we interacted and retweeted our followers, the more fans started to follow us, because they could see that we were a real account – not a bot. So if you’re using Twitter to promote your brand, make sure you’re also interacting with your followers on a regular basis. It’ll make all the difference in the world.

4. Make Becoming A Follower Important To Fans

Twitter is a powerful social media platform that can help you reach new fans and followers. To make becoming a follower important to fans, cross-promote your Twitter account on your website and in your emails. Highlight Twitter-only promotions and giveaways in other channels to encourage fan engagement. Use Twitter to share valuable content, such as behind-the-scenes photos and videos, exclusive discounts, and links to interesting blog posts.

By making Twitter an integral part of your social media strategy, you’ll be able to build a devoted fan base who are excited to follow your every move.

If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!
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How to Amplify Your Content in Four Steps

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How to Amplify Your Content in Four Steps

The latest B2B Content Marketing report from the Content Marketing Institute estimates that 73% of all marketers are utilizing some sort of content marketing strategy. With so many brands producing blogs, videos, and whitepapers every day, companies can no longer rely on just developing compelling content to get their message out, which is why so many marketers are turning to content amplification—a strategy that focuses on increasing brand visibility across multiple channels. There are a few key ways to amplify your website content via social media, and as a business owner, you should be utilizing all of them! Here’s a guide on how to do just that:
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1. Use social media platforms to share your content
This is the most obvious way to amplify your website content via social media . By simply sharing your content on social media platforms, you’re increasing its reach and potential for engagement.

The B2B Survey indicates that 95% of all B2B marketers have used social networks within the last 12 months to distribute content. While the use of organic social media platforms has not changed much Year over Year, it is interesting to see that the use of YouTube increased by 5 points (65% this year vs. 60% the previous year), which is not surprising considering the rise in the use of video.

organic platforms used for b2b social media amplification
2. Use social media ads to boost your content
If you want to ensure that your content is seen by as many people as possible, you can use social media ads to give it a boost. This will help increase its reach and also ensure that your target audience is seeing it.

During the pandemic we saw the use of paid content distribution decrease from 81% to 67% as B2B companies moved money away from awareness and into mid-funnel activities like lead generation and direct advertising.

The one platform where advertisers significantly invested less money was Facebook, as the use of Facebook advertising decreased to 56% from 69% YoY.

paid platforms b2b used
3. Use social media influencers to promote your content
If you have a budget for it, another great way to amplify your website content via social media is to use social media influencers. This can be a very effective way to reach more people and get them interested in what you have to say.

The 2022 Influencer Report found that finds that 86% of B2B brands say that their influencer marketing campaigns are either moderately or very successful.

A third of businesses report influencer marketing has led to increased revenue, and 85% believe interest in working with influencers will increase in the next 12 months.

does influencer marketing work
4. Use social media groups to get your content seen
We see more and more marketers use groups and communities to distribute their content. The data shows that 26% of marketers (versus 22% last year) use their organization’s branded online community to distribute content.

If you do not have a branded online community the most popular groups for B2B marketers are LinkedIn groups and Facebook groups.

LinkedIn groups are a place for LinkedIn users to gather around a specific topic, interest, or industry. LinkedIn Groups are a great way to build relationships and grow your business and provide a space for like-minded individuals to connect with each other, share ideas, collaborate on projects, and more.

Facebook Groups on the other hand tend to be more of a private forum where members are invited into the group. These private groups provides a place where businesses can share information and promote their brand. They’re an incredibly useful tool for businesses to get feedback from their customers and grow their audiences.

Conclusion

There are a number of ways to amplify your website content via social media. As a business owner, it’s important to utilize all of them in order to reach the widest audience possible. By doing so, you’ll not only increase the reach of your content, but also the engagement levels. So what are you waiting for? Get out there and start amplifying your content today!
If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!
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How Do You Select A Social Media Agency

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When To Select A Social Media Agency

One of the questions that we get asked a lot is when is the should I use a social media agency for social versus when should I do it in-house with the people that I have? It’s a great question and I turned to social media expert Amanda Fountain to answer that question. This is what she had to say:

Hiring A Social Media Agency

One of the reasons why a company would consider using a social media agency is to develop a social media strategy.

A social media strategy is one of the key building blocks to being successful on social media. A strategy identifies who your target audience is. What social networks they are on? What messaging they respond too? What types of messaging they do not respond too?

A second reason to engage with a social media agency is to produce more content.

A third reason is to listen and engage with your audiences on social media. Listening is an overlooked aspect of a successful social media strategy. The bigger you are as a company, the more risk you have of missing conversations about your brand if you don’t have someone monitoring and listening all the time.

“By providing great customer service through social comments, you not only retain existing customers but also win new ones.”

Handling Your Social Media In-house

When does handling your social media accounts in-house work best? If you know that your audience is not really active on social, that it is not where you want to talk to your audience then having internal resources handling your social media accounts make sense.

In this scenario, your in-house person just focused on posting content and responding to whatever comments are left.

Agency + In-House Model

The obvious best model is when you have a social media agency partner and someone -in house that’s your social media expert.

You have your in-house person who can lead what needs to happen, can share all that in-marketing insight from the other pieces that are going on, and help with the execution pieces of it.

Your agency partner then becomes your strategist, your person that’s there to tell you what’s happening, tell you what’s going on, counsel you to make changes or consider new things. To push you in new ways that if you’re in the trenches day to day, it’s not always easy to see those things.

So that’s a good model, having a social media agency partner who can be your strategist, and then the in-house person that can oversee implementation and execution of your social medium campaigns.

If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!
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Instagram Tactics: Most Brands On Instagram Post Content Daily

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Instagram Tactics: Most Brands On Instagram Post Less Than Once Per Day

Some interesting data from the Social Media Benchmark Report about how often brands are publishing content across social networks.

While brands publish the most often on Facebook (0.97 posts per day) compared to Instagram (0.7 posts per day), and Twitter (.86 posts per day).

social media stats 2019
social media stats

It is Instagram however, where brands are seeing the most engagement at they are seeing the most engagement at 1.60%.

Higher Ed dramatically outperformed other industries on Instagram again, while brands in other industries saw a slight drop: last year’s median engagement rate was 1.73%.

What is Working On Instagram?

More isn’t necessarily better on Instagram (or anywhere else, really): with the exception of Sports. Teams, the industries with the highest per-post engagement rates post less often.

instagram posts vs engagement

It's All About The Pictures

Sports Teams are seeing great engagement on Instagram, and are taking more advantage of highengaging carousels than many other industries this year.

Instagram Use By Sports Teams

Eight Steps To Creating The Best Instagram Post In 2022

How To Create An Effective Instagram Strategy

Instagram Ads

While the majority of ad impressions on Instagram are from feed posts, 42% are from Stories. Reel ads also offer an opportunity for increased reach and engagement.

Instagram Vocabulary

Feed Posts: The original post on Instagram, “feed posts” are photos, graphics, or videos uploaded to your profile’s grid, or main page.

Carousels Carousels are up to 10 photos or videos gathered together in a swipeable post, which often generates more engagement on Instagram.

Reels Reels are vertical videos of up to 30 seconds that are shared into a separate Reels-only feed on the platform.

Stories Stories are photos or videos that expire in 24 hours and are able to be saved permanently as a highlight on your profile.

Instagram Takeaways

Some takeaways from the the Social Media Benchmark Report that you can use to grow your social media presence on Instagram. 

If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!
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How To Improve The Performance Of Your Business Facebook Page

How To Improve The Performance Of Your Facebook Business Page

A recent article by Neil Patel on quicksprout.com titled How to Steal Your Competitor’s Facebook Fans highlighted one of my favorite Facebook analytics tools, Fan Page Karma .

Fan Page Karma allows you to analyze any Facebook business page as well as compare any two Facebook business pages head-to-head. The software offers tremendous insight into what is working and what is not working with a company’s social media marketing strategy.

When we first meet with clients to talk about their current Facebook business social media strategy they usually have two main concerns:

The first step in analyzing the performance of a Facebook business page is to compare it to a competitor’s. When we do that with Fan Page Karma, this is the type of data that we get:

Facebook Page Competitive Analysis

What I like about the data from Fan Page Karma is that it gives me a high level view about what is working and what is not. What is the growth rate of the fans? Are they engaged with the content? Is the company interactive with fans or are the interactions one-way?

From those results, I can dive further into a more in-depth review. For example, one of the things we analyze is the type of posts that clients make on Facebook?

Facebook Page Content Analysis

For example, the data tells me that the client (bottom right) mainly posts pictures on Facebook, while its competitors post a lot more links and status updates.

So what type of content is right? To answer that question you need to know what type of content has the highest level of engagement.

Facebook Engagement
This is a familiar four-section quadrant with the upper right quadrant being the most desirable one. From looking at the engagement level it is clear that pictures (red) do provide the highest engagement levels while video (green) and links (yellow) have the lowest level of fan engagement. Based on this data, one of the recommendations to our client was to continue posting pictures and to cut back on posting videos and links as their fans were not as engaged with that content. To find out more about how you can produce more engaging content on Facebook, contact us today.
If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!
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