Social Media - Braveheart Digital Marketing

How We Growth Hacked Our Twitter Account To Over 89,000 Followers

How We Grew Our Twitter Accounts To Over 400k Followers

Twitter is out of favor with advertisers and the media since Elon Musk took the company private, but I continue to find it is the best social media channel for the sports accounts we manage.

Tweeting 10-20 times while a game is being played is common, and one of the lessons we have learnt over the last five years is that you need to find a social platform that matches your actions. For us, Twitter allows for a continuous interaction with fans and followers throughout the day, especially on days when a game is being played. This level of engagement is essential for building a strong connection with our audience.

So, while Twitter may be out of favor with some, it remains an essential tool in our social media arsenal.

We are not the only ones who think this. The 2022 Social Media Benchmark report from Rival IQ shows that sports teams are posting more on Twitter than any other platform.

Value Achieved:

So how did our Twitter account become one of the 15 biggest accounts in Milan Italy? By executing the following four steps:

1. Create A Voice And Tone That Resonates With Your Audience

Twitter has become one of the most popular social media platforms in recent years, and it is a great way to connect with fans from all over the world. We created a Twitter account for Inter Milan fans, and we shared the ups, downs and joys of supporting a team. The more “real” we became, the more fans started to follow us.

Twitter is a great way to connect with fans and build relationships. We are able to share news, photos and videos with our followers, and they are able to interact with us directly. This interaction is essential for building a strong bond between a club and its supporters.

2. Seed Your Feed With High Quality Content

I knew that in order to grow our Twitter account we would need more than just content from our site. I wanted to create such high quality content that if you were going to follow one Inter Milan account, it would be this one.

We included content from other websites and Twitter accounts, creating a consistent stream of engaging content, for fans, by fans. This content strategy was modeled after Gary Vaynerchuck’s approach to seed your feed with high quality content. As a result of this strategy, our Twitter account grew rapidly, gaining hundreds of new followers every day. Today, our Twitter account is one of the most popular Inter Milan accounts on the platform.

3. Interact With Followers

Twitter is a great way to seed content and get people talking about your brand, but it’s so important to interact with your followers and make sure that your Twitter account doesn’t look impersonal. Conversation and interaction are key to personalizing the experience for your fans, especially around big games and news events when everyone wants to talk about the team.

Whenever we tweeted during a game, we saw more people become followers. The more we interacted and retweeted our followers, the more fans started to follow us, because they could see that we were a real account – not a bot. So if you’re using Twitter to promote your brand, make sure you’re also interacting with your followers on a regular basis. It’ll make all the difference in the world.

4. Make Becoming A Follower Important To Fans

Twitter is a powerful social media platform that can help you reach new fans and followers. To make becoming a follower important to fans, cross-promote your Twitter account on your website and in your emails. Highlight Twitter-only promotions and giveaways in other channels to encourage fan engagement. Use Twitter to share valuable content, such as behind-the-scenes photos and videos, exclusive discounts, and links to interesting blog posts.

By making Twitter an integral part of your social media strategy, you’ll be able to build a devoted fan base who are excited to follow your every move.

If you need help amplifying your website content via social media, contact Braveheart Digital Marketing. We’re a social media agency in Manchester NH that can help you reach your target audience and achieve your marketing goals. Contact us today to learn more!

How to Amplify Your Content in Four Steps

The latest B2B Content Marketing report from the Content Marketing Institute estimates that 73% of all marketers are utilizing some sort of content marketing strategy. With so many brands producing blogs, videos, and whitepapers every day, companies can no longer rely on just developing compelling content to get their message out, which is why so many marketers are turning to content amplification—a strategy that focuses on increasing brand visibility across multiple channels. There are a few key ways to amplify your website content via social media, and as a business owner, you should be utilizing all of them! Here’s a guide on how to do just that:

1. Use social media platforms to share your content

This is the most obvious way to amplify your website content via social media . By simply sharing your content on social media platforms, you’re increasing its reach and potential for engagement.

The B2B Survey indicates that 95% of all B2B marketers have used social networks within the last 12 months to distribute content. While the use of organic social media platforms has not changed much Year over Year, it is interesting to see that the use of YouTube increased by 5 points (65% this year vs. 60% the previous year), which is not surprising considering the rise in the use of video.

2. Use social media ads to boost your content

If you want to ensure that your content is seen by as many people as possible, you can use social media ads to give it a boost. This will help increase its reach and also ensure that your target audience is seeing it.

During the pandemic we saw the use of paid content distribution decrease from 81% to 67% as B2B companies moved money away from awareness and into mid-funnel activities like lead generation and direct advertising.

The one platform where advertisers significantly invested less money was Facebook, as the use of Facebook advertising decreased to 56% from 69% YoY.

3. Use social media influencers to promote your content

If you have a budget for it, another great way to amplify your website content via social media is to use social media influencers. This can be a very effective way to reach more people and get them interested in what you have to say.

The 2022 Influencer Report found that finds that 86% of B2B brands say that their influencer marketing campaigns are either moderately or very successful.

A third of businesses report influencer marketing has led to increased revenue, and 85% believe interest in working with influencers will increase in the next 12 months.

4. Use social media groups to get your content seen

We see more and more marketers use groups and communities to distribute their content. The data shows that 26% of marketers (versus 22% last year) use their organization’s branded online community to distribute content.

If you do not have a branded online community the most popular groups for B2B marketers are LinkedIn groups and Facebook groups.

LinkedIn groups are a place for LinkedIn users to gather around a specific topic, interest, or industry. LinkedIn Groups are a great way to build relationships and grow your business and provide a space for like-minded individuals to connect with each other, share ideas, collaborate on projects, and more.

Facebook Groups on the other hand tend to be more of a private forum where members are invited into the group. These private groups provides a place where businesses can share information and promote their brand. They’re an incredibly useful tool for businesses to get feedback from their customers and grow their audiences.

Conclusion

There are a number of ways to amplify your website content via social media. As a business owner, it’s important to utilize all of them in order to reach the widest audience possible. By doing so, you’ll not only increase the reach of your content, but also the engagement levels. So what are you waiting for? Get out there and start amplifying your content today!

When To Select A Social Media Agency

One of the questions that we get asked a lot is when is the should I use a social media agency for social versus when should I do it in-house with the people that I have? It’s a great question and I turned to social media expert Amanda Fountain to answer that question. This is what she had to say:

Hiring A Social Media Agency

One of the reasons why a company would consider using a social media agency is to develop a social media strategy.

A social media strategy is one of the key building blocks to being successful on social media. A strategy identifies who your target audience is. What social networks they are on? What messaging they respond too? What types of messaging they do not respond too?

A second reason to engage with a social media agency is to produce more content.

A third reason is to listen and engage with your audiences on social media. Listening is an overlooked aspect of a successful social media strategy. The bigger you are as a company, the more risk you have of missing conversations about your brand if you don’t have someone monitoring and listening all the time.

“By providing great customer service through social comments, you not only retain existing customers but also win new ones.”

Joe Flyan Tweet

Handling Your Social Media In-house

When does handling your social media accounts in-house work best? If you know that your audience is not really active on social, that it is not where you want to talk to your audience then having internal resources handling your social media accounts make sense.

In this scenario, your in-house person just focused on posting content and responding to whatever comments are left.

Agency + In-House Model

The obvious best model is when you have a social media agency partner and someone -in house that’s your social media expert.

You have your in-house person who can lead what needs to happen, can share all that in-marketing insight from the other pieces that are going on, and help with the execution pieces of it.

Your agency partner then becomes your strategist, your person that’s there to tell you what’s happening, tell you what’s going on, counsel you to make changes or consider new things. To push you in new ways that if you’re in the trenches day to day, it’s not always easy to see those things.

So that’s a good model, having a social media agency partner who can be your strategist, and then the in-house person that can oversee implementation and execution of your social medium campaigns.

Instagram Tactics: Most Brands On Instagram Post Less Than Once Per Day

Some interesting data from the Social Media Benchmark Report about how often brands are publishing content across social networks.

While brands publish the most often on Facebook (0.97 posts per day) compared to Instagram (0.7 posts per day), and Twitter (.86 posts per day).

It is Instagram however, where brands are seeing the most engagement at they are seeing the most engagement at 1.60%.

Higher Ed dramatically outperformed other industries on Instagram again, while brands in other industries saw a slight drop: last year’s median engagement rate was 1.73%.

What is Working On Instagram?

More isn’t necessarily better on Instagram (or anywhere else, really): with the exception of Sports. Teams, the industries with the highest per-post engagement rates post less often.

It's All About The Pictures

Sports Teams are seeing great engagement on Instagram, and are taking more advantage of highengaging carousels than many other industries this year.

Eight Steps To Creating The Best Instagram Post In 2022

How To Create An Effective Instagram Strategy

Instagram Ads

While the majority of ad impressions on Instagram are from feed posts, 42% are from Stories. Reel ads also offer an opportunity for increased reach and engagement.

Instagram Vocabulary

Feed Posts: The original post on Instagram, “feed posts” are photos, graphics, or videos uploaded to your profile’s grid, or main page.

Carousels Carousels are up to 10 photos or videos gathered together in a swipeable post, which often generates more engagement on Instagram.

Reels Reels are vertical videos of up to 30 seconds that are shared into a separate Reels-only feed on the platform.

Stories Stories are photos or videos that expire in 24 hours and are able to be saved permanently as a highlight on your profile.

Instagram Takeaways

Some takeaways from the the Social Media Benchmark Report that you can use to grow your social media presence on Instagram.

More is not always better. A general statement is that posting less frequently on Instagram will engagement with followers.
Instagram is the most visual of the social media platforms, so it is not a surprise that pictures far outperform any other type of post. This hold true across all industries.
Hashtags are still important in the discovery phase for Instagram so companies need a strategy around what are the best hashtags to use and own.

How To Improve The Performance Of Your Facebook Business Page

A recent article by Neil Patel on quicksprout.com titled How to Steal Your Competitor’s Facebook Fans highlighted one of my favorite Facebook analytics tools, Fan Page Karma .

Fan Page Karma allows you to analyze any Facebook business page as well as compare any two Facebook business pages head-to-head. The software offers tremendous insight into what is working and what is not working with a company’s social media marketing strategy.

When we first meet with clients to talk about their current Facebook business social media strategy they usually have two main concerns:

The first step in analyzing the performance of a Facebook business page is to compare it to a competitor’s. When we do that with Fan Page Karma, this is the type of data that we get:

What I like about the data from Fan Page Karma is that it gives me a high level view about what is working and what is not. What is the growth rate of the fans? Are they engaged with the content? Is the company interactive with fans or are the interactions one-way?

From those results, I can dive further into a more in-depth review. For example, one of the things we analyze is the type of posts that clients make on Facebook?

For example, the data tells me that the client (bottom right) mainly posts pictures on Facebook, while its competitors post a lot more links and status updates.

So what type of content is right? To answer that question you need to know what type of content has the highest level of engagement.

This is a familiar four-section quadrant with the upper right quadrant being the most desirable one. From looking at the engagement level it is clear that pictures (red) do provide the highest engagement levels while video (green) and links (yellow) have the lowest level of fan engagement. Based on this data, one of the recommendations to our client was to continue posting pictures and to cut back on posting videos and links as their fans were not as engaged with that content. To find out more about how you can produce more engaging content on Facebook, contact us today.

The BEST Way To Generate Leads In 90% Of Industries

A new report from Bizible analyzed more than 480,000 leads through its Salesforce marketing analytics platform and the data showed that Search does a better job of generating leads than any other marketing channel.

A Hubspot report last season showed that SEO provides the best ROI of any inbound marketing channel, and the Bizible study reinforced that data. There is a subtle difference between the two reports as the Hubspot report was able to track both SEO and PPC separately. In the Bizible study they combined both organic and PPC under the single search umbrella.

The Bizible data showed that when looking at first touch, Search drove 56% of leads generated. When looking just at last touch, Search accounted for 41% of the leads generated.

Not a surprise then that the combination of Search first touch and Search last touch was the most productive channel for lead generation, accounting for 37% of all leads from first/last touch combinations.

For those marketers who believe that search will not work in their market, Bizible refuted that. The data showed that Search was the leading channel for 9 out of 10 of the industries measured for generating leads by first touch. The software/SaaS sector was the only sector in which search did not drive the majority of first touch leads.

Don’t Overlook Social In Lead Generation Process

Social is a market that has really matured into a valuable inbound marketing channel in the last year of so. When Bizible looked at the percentage of closed deals that were won by first touch in each channel, social impressively came in third with a 30% win rate, despite driving just 5% of leads. Social impact on lead generation is a not widespread yet because the social leads were concentrated among two industries; Education and Finance.

Note that Direct and Search had the two highest closed rates at 56% and 40% respectively with Display having the worst at only 12%.

Social shortens the length of the marketing cycle. When Social was the first touch, the marketing cycle was 30% shorter than average.

Takeaways

Search is the most popular first touch channel for lead generation accounting for 56% of all leads acquired. Search, especially organic SEO, has to be a part of your company’s inbound marketing strategy. Whether your market is B2B or B2C, Search generates more leads, more cost-effectively. The Bizible report shows that the last touch severely undervalues the top of the marketing funnel and does not account for the buyer’s decision journey. Companies need an inbound marketing analytics program that allows for Multitouch attribution. You can’t ignore Social in B2B marketing; it has a 30% shorter marketing cycle than the average inbound channel. Social is not just for posting statuses anymore. It is also a valuable lead generation channel. The full paper “Multi-touch Attribution for Companies with Sales Teams” is available for download here.

How We Grew Our Twitter Accounts To Over 400k Followers

Value Achieved:

1. Create A Voice And Tone That Resonates With Your Audience

2. Seed Your Feed With High Quality Content

3. Interact With Followers

4. Make Becoming A Follower Important To Fans

Recent Posts

How to Amplify Your Content in Four Steps

1. Use social media platforms to share your content

2. Use social media ads to boost your content

3. Use social media influencers to promote your content

4. Use social media groups to get your content seen

Conclusion

Recent Posts

When To Select A Social Media Agency

Hiring A Social Media Agency

Handling Your Social Media In-house

Agency + In-House Model

Recent Posts

Instagram Tactics: Most Brands On Instagram Post Less Than Once Per Day

What is Working On Instagram?

It's All About The Pictures

Eight Steps To Creating The Best Instagram Post In 2022

How To Create An Effective Instagram Strategy

Instagram Ads

Instagram Vocabulary

Instagram Takeaways

Recent Posts

How To Improve The Performance Of Your Facebook Business Page

Recent Posts

The BEST Way To Generate Leads In 90% Of Industries

Don’t Overlook Social In Lead Generation Process

Takeaways

Recent Posts

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