Google Ads Campaign Tips For Small Businesses

Google Ads can be a great way to reach new customers and grow your business. But before you create your first campaign, there are a few things you should know.

In this article, we’ll share some Google Ads campaign tips for small businesses. First, let’s briefly discuss what Google Ads is and how it works. Then, we’ll give you some tips on creating a successful Google Ads campaign. Ready to get started? Let’s dive in!

What Is Google Ads And How Does It Work?

Google Ads is a form of online advertising that allows businesses to place ads on Google’s search engine results pages (SERPs). When someone searches for a keyword that you’re targeting, your ad may appear in the top spot on the SERP. Google Ads is a pay-per-click (PPC) advertising platform, which means you’ll pay Google every time someone clicks on your ad.

Now that you have a basic understanding of Google Ads, let’s move on to our Google Ads campaign tips.

1. Define Your Goals

Before you create your Google Ads campaign, it’s important to define your goals. What do you want to achieve with your campaign? Are you looking to increase brand awareness, generate leads, or drive sales? Once you know your goals, you can create a campaign that’s designed to achieve them.

Do you have analytics set-up so that you can track the progress towards your goals? For most campaigns, that is simply a matter of dropping Google’s tracking pixel on your thank you page.

Once you know your goals and have set up tracking, you can create a campaign that’s designed to achieve them.

2. Choose The Right Keywords

Choosing the right keywords is crucial for any Google Ads campaign. You’ll want to choose keywords that are relevant to your business and that potential customers are likely to search for. You can use Google’s Keyword Planner tool to research keywords and get ideas for new keywords to target.

Google allows four types of keywords. What they call Broad Match, Phrase Match, Exact Match and Negative Match.

Broad Match: Example is Running Shoes. Your ad will appear for any search related to your keyword. Which in this example could mean your ad shows for searches like Tennis shoes for men or running socks.

Phase Match: “Running Shoes”. Your ad will appear for searches that include the meaning of your phrase. For example, Men’s running shoes and best shoes for running.

Exact Match: [Running Shoes]. Your ad will appear for searches that have the same meaning as your keyword. For example, Running Shoes or Sneakers.

3. Create Compelling Ad Copy

Once you’ve chosen your keywords, it’s time to create your ad copy. Your ad should be clear, concise, and persuasive. Include a call-to-action (CTA) that encourages people to click on your ad.

Headline: People are most likely to notice your headline text, so consider including words that people may have entered in their Google search. Your text ad consists of three headlines where you can enter up to 30 characters each to promote your product or service. The headlines are separated by a vertical pipe (‘|’) and may show differently based on the device that someone is using when they view your ad.

Description: Use the description fields to highlight details about your product or service. It’s a good idea to include a ‘call to action’ – the action that you want your customer to take. If you’re an online shoe shop, your description might include ‘Shop now’ or ‘Buy shoes now’. If you offer a service, you might want to add something like ‘Get an instant quote online’ or ‘See pricing’

Display URL: The display URL, usually in green, shows your website address. This display URL is made up of the domain from your final URL and the text in the optional ‘Path’ fields. These fields are designed to help people who see your ad get a better sense of where they’ll be taken when they click it. Your path text doesn’t have to match the exact language of your display URL.

4. Bid Strategically

Bidding on keywords is one of the most important aspects of any Google Ads campaign. You’ll want to bid enough to get your ad in a good position on the SERP, but not so much that you’re overspending. Google’s automatic bidding option can be a helpful tool for small businesses that are new to Google Ads.

Three ways to help make your bidding strategy more effective are:

Ad Relevance: Include the keyword in your headline and description as Google also bolds the query that was searched, which attracts eyeballs and clicks.

Quality Score: Every keyword in your Google Ads account is assigned a Quality Score. A Quality Score of 8–10 is considered very good. If you are creating new campaigns and groups, know that you need to reach a certain threshold of impressions and clicks to have a Quality Score. Make sure that the keywords that you are targeting, and the ad copy you are using, are relevant to your audience.

Click-through-rate: A high click-through rate will bring up your Quality Score, which is why writing good ads is so important as it allows you to spend less money than your competitors.

5. Track Your Results

Once your Google Ads campaign is up and running, it’s important to track your results. Google Analytics is a free tool that can be used to track the performance of your Google Ads campaign. By tracking your results, you can see what’s working and what isn’t, and make necessary changes to improve your results.

By following these Google Ads campaign tips, you can set up a successful campaign and achieve your business goals. Google Ads can be a great way to reach new customers and grow your business. So what are you waiting for? Get started today!

If you’re looking for help with your Google Ads campaign, contact Braveheart Digital Marketing. We’re a PPC agency in Manchester, NH that can help you create a successful campaign and achieve your business goals. Get in touch today to learn more!

Google Ads Campaign Tips For Small Businesses