Benchmark Senior Living Case Study
Benchmark Senior Living (BSL) is a leading provider of senior living services, with a reputation for excellence in care and community. With a focus on creating enriching experiences for their residents, BSL turned to Braveheart Digital Marketing to amplify their digital presence and attract in-market users actively searching for care and service options.
2024 Goals
In 2024, the primary goal for Benchmark Senior Living shifted from general SEO health and BSL branding to creating awareness around specific care and service levels. This strategic pivot aimed to:
1. Increase Organic Visibility: Reach hundreds of thousands of in-market users searching for care-related terms, expanding beyond existing community awareness.
2. Gain Market Share: Reduce reliance on paid referral sources by dominating organic search across the funnel.
3. Drive Measurable Results: Achieve tangible growth in impressions, traffic, and rankings.
Results
Through a data-driven approach and targeted SEO strategies, Braveheart Digital Marketing has not only positioned Benchmark Senior Living as a leading authority in their industry but also delivered results that directly impact their bottom line. With substantial increases in organic traffic, rankings, and impressions, BSL is well-poised to dominate organic search for care-related terms, reducing dependency on paid referral sources and capturing a larger share of the market.
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