How Braveheart Digital Grew a Twitter Following by 77,000 Users
Client: Inter Milan Fan Community
Challenge:
A newly acquired Twitter account for Inter Milan (@intermilan) was underutilized, with only 2,000 followers and minimal engagement. The goal was to transform this account into a valuable traffic and revenue-generating asset.
Strategy & Execution:
Establishing a Unique Brand Voice: To create an authentic and engaging presence, we crafted a voice and tone that resonated with Inter Milan fans. By fostering a “fans for fans” approach, we built an emotional connection, increasing audience retention and engagement.
High-Quality Content Curation & Creation: We went beyond posting website content and incorporated high-quality, curated content from reputable sources. This strategy positioned the account as the go-to source for Inter Milan updates, insights, and community discussions.
Active Engagement & Real-Time Interaction: A key element of the campaign was direct interaction with followers, especially during live matches and major club events. By responding to fans and driving discussions, the account saw a significant increase in engagement and new followers.
Cross-Promotion & Exclusive Incentives: To maximize reach, we leveraged multiple digital channels, including email marketing and the client’s website, to drive awareness. Twitter-only promotions and giveaways encouraged more users to follow and engage with the account.
Impressive Results:
- Grew the account from 2,000 to 79,000+ followers.
- Ranked in the top 73,000 Twitter accounts worldwide (source: Twittercounter.com).
- Achieved the 54th rank among all Twitter accounts in Milan, the team's home base (source: Twitaholic).
Is Your Social Media Driving Growth?
If your social media accounts are not bringing in traffic, leads, and conversions, contact Braveheart Digital Marketing today. Let’s develop a winning strategy that works for your brand.
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